Christian Busch, Nele Marie Terveen

As organizations pursue purpose-driven goals, true leadership requires more than bold statements — it demands rigorous measurement of real-world impact. This means shifting from tracking inputs to evaluating tangible outcomes, acknowledging unintended …

Christian Busch, author of The Serendipity Mindset: The Art and Science of Creating Good Luck, and Nele Terveen explain how purpose helps leaders connect the dots between grand challenges and strategic responses. When leaders expect the unexpected, the…