Dave Martin, Tony Ponton, Kim Ballestrin

Decision making in complexity is not difficult, just different. Old tools based on searching for certainty and finding the best answer must give way to a new set of tools based around iteration, experimentation, and adaption. Leaders need to expand the…

Dave Martin, Tony Ponton, and Kim Ballestrin explain that humans crave certainty, and we desperately want to be right the first time. They argue that trying to be “right” can lead us astray in highly complex environments. Thus, we must become comfortab…