Marc Lankhorst

A useful technique for service design and innovation is the Service Blueprint. It is related to customer journey maps (see our previous blog) in its emphasis of customer touchpoints, but focuses more on the realization of services by underlying activities and less on the quality of the customer’s experience. A service blueprint provides a layered depiction of a service, showing from top to bottom:

In several previous blogs, we have outlined how you can use ArchiMate 3 in the context of business architecture and strategy development, such as Capability-Based Planning, and combining it with the Business Motivation Model, the Business Model Canvas …

A Customer Journey Map is a useful way to graphically represent the customer experience of an organization. It focuses on the touchpoints that characterize the customers’ interaction with the services of the organization and helps you to optimize this experience.

As we stated in the introduction to this blog series, ArchiMate models can usefully be combined with models in other techniques, in order to zoom in on specific aspects of your enterprise. If these models are tied in to an overall enterprise architectu…

As we explained in the first blog of this series , the ArchiMate language is not intended to replace other standards and modeling approaches. For many domains, there are languages and techniques available that provide more detailed descriptions.

As we have described in our previous blog , the ArchiMate language is not intended to replace other standards and modeling approaches, but rather to connect them. In this blog, we will focus on relating ArchiMate to several management-oriented techniqu…

The ArchiMate language is not intended to replace other standards and modeling approaches. For many domains, there are languages and techniques available that provide more detailed descriptions. Those languages, such as UML, BPMN and others, have a nar…

In our previous blog, we outlined some of the most important changes in relationships in ArchiMate 3.0. But there is more… This blog will discuss changes relating to the Grouping and Junction concepts.

In our previous blogs, we have mainly focused on the new layers and elements of the ArchiMate 3.0 language. Although these concepts are the first changes that catch the eye in ArchiMate 3.0, there are also several improvements in the use of relationshi…

In this blog, we will show you how the new ArchiMate 3.0 concepts for modeling the physical world can be used to describe the domains of manufacturing and logistics. We will do this by using one of the common ArchiMate case studies published by The Ope…

In a previous blog on the ‘Digital Customer Intimacy’ strategy of our example insurance company ArchiSurance, we outlined that they intend to use more detailed customer data to improve customer interaction and satisfaction, and to determine customized insurance premiums. To this end, they want to use the Internet of Things, acquiring data from smart, connected devices such as personal fitness trackers, black boxes in vehicles, home automation gateways, fleet management systems, in-store RFID devices, or smart building sensors.