Susan Bidel – EA Voices

Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape

November 8, 2017 by Susan Bidel

Media, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate. Publishers scrambled to ma…

And the Duoploy Strikes Again

July 20, 2017 by Susan Bidel

The acquisition of Rocket Fuel by Sizmek is not so much an example of ad tech consolidation as it is one of the power of the Facebook/Google duopoly to quash competitors, this time on the buy side. Now, it’s not as though Rocket Fuel didn’t make mistakes. To start with, they are part of an […]