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Print PDF Guest post by Nalneesh Gaur Nick Carr’s controversial article on "IT doesn’t matter" published in 2003 noted that infrastructure technology is easily copied thus providing no competitive advantage. Yet, savvy businesses continue to pursue technology innovations to gain competitive advantages or improve business productivity in order to provide greater shareholder value, growth, and stability. Businesses that drive consistent productivity improvements have recognized the linkage between the need to drive innovation and discretionary spend […]

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