What if your organisation’s internal business processes had a publicly accessible api?
What if information about the internals of your products and services where available to mine, interact with and influence?
How would that change your customer’s perception of your organisation?
Would your customer’s self organise?
Would they help you improve your organisation?
Would your customer’s uncover insight you didn’t know you even wanted?
How would transparency of your organisations strengths and weakness change how you and your competitors operate
What would prevent such a leap? the thought of airing your dirty laundry? losing competitive advantage?
Wouldn’t it be great to not have dirty laundry?
Would radical openness and the necessary re-orientation of the organisation towards its customers bring a whole new competitive advantage?
Lots of questions, I don’t have the answers at the moment. If this post sparks any thoughts i’d love to continue the conversation either on twitter or in the comments on this post.