Aggregated enterprise architecture wisdom
Collin ColburnFess up: you don’t know how your customers or prospects originally find your brand/products. I posed this simple question on my blog several months ago: How Do Your Customers Search And Find? It should be a simple question to answer, but it isn&#…
There are less than two days to take our Search And Digital Marketing Survey – if you have not already taken 15 minutes to answer it, please do. The survey will close by end of business on Friday January 19. Anyone working in marketing – whether at a b…
I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering to field a Search And Digital Marketing Survey to understand search marketing and other digital marketing initiatives. Search marketing…
I am pleased to announce that the new Forrester Wave: Search Marketing Agencies, Q4 2017 report is now live! This report looked at the 12 most significant search marketing agencies in today’s market. This year’s Wave evaluation uncovered a …
Search marketing has gone through lots of changes over the past several years. The most significant of those changes is the way that customers search for information, brands, and products — from primarily using Google on desktop computers to usin…
Let’s face it: voice search is incredibly over-hyped today. Any conference, webinar, or article around the future of search marketing will talk about voice search. Many are predicting voice search will account for 50% of all searches by 2020. And kids are even using intelligent agents (IAs) like Google Assistant to help them do their […]
I took a trip this past weekend and realized that part of my travel was a good reminder of how to think of the overall customer journey. So I thought I’d take the time to tell you all one example I had from this weekend as a consumer out in the wild. My fiance and […]
Two significant things happened yesterday: Google released its Q2 earnings and yours truly was on Bloomberg to talk about it. Obviously, one of those events is much more important than the other. 😉 While Forrester analysts are not financial analysts, and cannot comment on financial or stock performance, we can comment on the strategy or […]