1 month, 18 days ago

How do your customers search and find?

Search marketing has gone through lots of changes over the past several years. The most significant of those changes is the way that customers search for information, brands, and products — from primarily using Google on desktop computers to usin…

2 months, 14 days ago

Voice Search Will Eventually Revolutionize Search Marketing

Let’s face it: voice search is incredibly over-hyped today. Any conference, webinar, or article around the future of search marketing will talk about voice search. Many are predicting voice search will account for 50% of all searches by 2020. And kids are even using intelligent agents (IAs) like Google Assistant to help them do their […]

4 months, 2 days ago

Road Trippin’

I took a trip this past weekend and realized that part of my travel was a good reminder of how to think of the overall customer journey. So I thought I’d take the time to tell you all one example I had from this weekend as a consumer out in the wild. My fiance and […]

4 months, 17 days ago

Google Keeps Chuggin’ Along

Two significant things happened yesterday: Google released its Q2 earnings and yours truly was on Bloomberg to talk about it. Obviously, one of those events is much more important than the other. 😉 While Forrester analysts are not financial analysts, and cannot comment on financial or stock performance, we can comment on the strategy or […]