3 years, 3 months ago
Go Ahead, Freak Out About Snap’s Earnings- For The Right Reasons
The sky is falling, right on top of Snap Inc, and the sky’s name is CPM. Since they launched their self-service, auction-based buying environment, CPMs plunged 60%. 60%!?!?!? Cue the panic, right? Not so fast. With companies like Facebook making up t…