1 month, 8 days ago

Madtech Convergence Is Ongoing – With Or Without You

Link: https://go.forrester.com/blogs/madtech-convergence-is-ongoing-with-or-without-you/

For marketers, the struggle is real: you want to provide your customers and prospects cohesive cross-channel experiences that demonstrate you actually know them (without freaking them out) — all while reducing the number of vendors in your tech stack. There are positive signs with the marketing technology ecosystem rapidly consolidating — and millions of dollars […]