MIT Sloan Center for Information Systems Research (CISR)

Abstract:
A domain-oriented company helps serve a customer’s end-to-end need by focusing on customer outcomes rather than on the sales of products and services. In our latest survey, the companies we identified as being domain-oriented were top perfor…

Abstract:
In 2017, MIT CISR unveiled a framework describing what a future-ready company looks like, the four viable pathways for digital business transformation, and the four types of organizational explosions that companies need to manage as they tra…

Abstract:
Peter Weill interviews Fernando González, CEO of Cemex, who shares his experiences and insights on Cemex’s digital transformation.

Publication date: 2023-09-27

Publication type: Video

Publication authors:
Peter Weill
,
Fernando G…

Abstract:
Despite becoming more customer-centric, companies in most industries—including banking, automotive, and utilities—often focus on fulfilling only part of the complete customer journey when developing their digital offerings. But these compani…

Abstract:Our forthcoming book, Data is Everybody’s Business: The Fundamentals of Data Monetization, is mainly about how to create value from data, but for data monetization to occur, any value you create must be realized. Realizing value from data is …

Abstract:Our forthcoming book, Data is Everybody’s Business: The Fundamentals of Data Monetization, is mainly about how to create value from data, but for data monetization to occur, any value you create must be realized. Realizing value from data is …

Abstract:Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, …