MIT Sloan Center for Information Systems Research (CISR)

Abstract:
Global enterprises are using spatial computing (i.e., metaverse) to connect to the next generation of consumers and employees. In this presentation, Mary discusses the immersive efforts from enterprises to connect to customers and employees …

Abstract:
Real-time business (RTB) companies use trusted real-time data to enable people and systems to make real-time decisions—and these companies perform better.​ In this presentation, Elizabeth shares four capabilities that combine to propel RTB c…

Abstract:
Companies are getting better at data monetization—and many are focusing on products. In this presentation, Barb shares new survey findings on the current state of data monetization strategies, and offers recommendations for shifting to a pro…

Abstract:
Sustainability is a cost of doing business today. In this presentation, Ina shares three areas where leaders can create value with sustainability and six capabilities needed for success in those areas.

Publication date: 2025-03-13

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Abstract:
A company may have a digital platform, but does it have a platform business? Should it? In this presentation, Martin discusses what it takes to monetize a platform based on lessons from an in-depth study of Salesforce’s Platform business and…

Abstract:
New MIT CISR research shows that there are four stages of enterprise AI capability—and that companies’ AI maturity aligns with their financial performance. In this presentation, Stephanie describes eight capabilities needed to achieve AI mat…

Abstract:
Data monetization occurs with value realization. In a 2024 MIT CISR survey, top-performing firms reported higher data monetization scores. The survey also surfaced three high-performance data monetization factors. In this presentation, Barb …

Abstract:
In this presentation, Stephanie describes five organizational designs for capturing value from platforms. She showcases the designs top-performing companies use and shares successful case studies and lessons learned to drive value.

Publi…

Abstract:
Organizations are implementing generative AI (GenAI) in two distinct ways: as broadly applicable tools to enhance individual productivity, and as tailored solutions to achieve strategic business objectives. In this presentation, Nick disting…

Abstract:
While organizations generally recognize data’s potential to drive business value, many still struggle to realize substantial financial returns from their data monetization strategies. Beyond selecting a strategy, we identified a more critica…

Abstract:
While organizations generally recognize data’s potential to drive business value, many still struggle to realize substantial financial returns from their data monetization strategies. Beyond selecting a strategy, we identified a more critica…

Abstract:
While organizations generally recognize data’s potential to drive business value, many still struggle to realize substantial financial returns from their data monetization strategies. Beyond selecting a strategy, we identified a more critica…