The Rebirth Of iManage: A New Company With A Familiar Name Re-Enters The ECM Market
Another week, another divestiture in the content management and collaboration market. A new – or more accurately, a re-newed – player enters the Enterprise Content Management market this week as iManage and HP make an apparently amicable split. Executives with longstanding roots in the iManage and Interwoven businesses, including Neil Araujo and Dan Carmel, have executed a management buyout to spin a revitalized iManage business out of HP’s Software division. iManage’s press release is here.
Customers and partners still have a strong brand recognition of “iManage,” despite being covered under layers of rebranding through multiple acquisitions over the past decade. Loyal clients, particularly the legal, accounting/audit, and consulting industries have stuck with the document management platform despite the turmoil of the Interwoven-Autonomy-HP eras and the encroachment of competitors such as Microsoft SharePoint, perennial nemesis OpenText eDocs, and alternatives such as NetDocuments and Worldox.
The new iManage will launch with an established installed base of approximately 3,000 customers, including 80% of the top US law firms, and 400 corporate legal departments, according to its July 21 press release.
What does this mean for customers and partners of the new iManage?