healthcare industry

Guest post by Adam Roumm It’s understandable why the healthcare industry has lagged behind in social media adoption. Healthcare organizations operate under an intense regulatory microscope. Executives are trained to resist sharing information with the public, unless they are forced to do so during a crisis. But, times are changing for three reasons: Regulators are issuing social media guidance Customers are pushing healthcare organizations to communicate via social media The power of peer-to-peer information sharing […]