3 years, 6 months ago

Gartner Redefines Gamification

Gamification is often loosely defined, leading to market confusion, inflated expectations and implementation failures. An updated definition is required to clarify what gamification is, and what it is not. Gartner is redefining gamification as “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals” The key elements […]

3 years, 6 months ago

Gartner Redefines Gamification

Gamification is often loosely defined, leading to market confusion, inflated expectations and implementation failures. An updated definition is required to clarify what gamification is, and what it is not. Gartner is redefining gamification as “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals” The key elements […]

The post Gartner Redefines Gamification appeared first on Brian Burke.

3 years, 6 months ago

G-A-M-I-F-Y has (almost) Arrived!

My new book GAMIFY is about to be released (April 8), but in fact, the hard copy version is already shipping on Amazon.com. To celebrate, I’m offering 20 copies (digital or hardcover) to the first 20 people who post on Twitter with the hashtag #GartnerGamify. After you post your tweet, make sure to follow me […]

The post G-A-M-I-F-Y has (almost) Arrived! appeared first on Brian Burke.

3 years, 6 months ago

G-A-M-I-F-Y has (almost) Arrived!

My new book GAMIFY is about to be released (April 8), but in fact, the hard copy version is already shipping on Amazon.com. To celebrate, I’m offering 20 copies (digital or hardcover) to the first 20 people who post on Twitter with the hashtag #GartnerGamify. After you post your tweet, make sure to follow me […]

3 years, 9 months ago

In 2014, Enterprise Architects Must Play Both Foundational and Vanguard Roles

Gartner’s survey of more than 2,300 CIOs highlights the need to respond to the dual goals of effectiveness and digitalization. CIOs understand the need to build digital leadership, but 42 percent don’t feel they have the talent for a digital future. According to Gartner VP and Fellow Dave Aron, “2014 will be a year of […]

The post In 2014, Enterprise Architects Must Play Both Foundational and Vanguard Roles appeared first on Brian Burke.

3 years, 9 months ago

Emerging Technologies Open New Horizons for Gamification

Gamification often combines real and virtual world experiences, but most often the interface is a limited to the capabilities of a smartphone or a wearable monitor such as the Nike+ FuelBand. Advances in human interface technologies such as head mounted displays, augmented reality, natural language interfaces and gesture control are beginning to provide entirely new […]

3 years, 9 months ago

Emerging Technologies Open New Horizons for Gamification

Gamification often combines real and virtual world experiences, but most often the interface is a limited to the capabilities of a smartphone or a wearable monitor such as the Nike+ FuelBand. Advances in human interface technologies such as head mounted displays, augmented reality, natural language interfaces and gesture control are beginning to provide entirely new […]

The post Emerging Technologies Open New Horizons for Gamification appeared first on Brian Burke.

3 years, 9 months ago

The Limits of Gamification in the Workplace

In the Wall Street Journal article, “The ‘Gamification’ of the Office Approaches”, Farhad Manjoo is justifiably concerned about the growing trend for managers to try to turn work into a game by simply adding points, badges and leaderboards. Manjoo observes, “Getting people to do things they don’t really want to do turns out to be […]

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3 years, 9 months ago

The Limits of Gamification in the Workplace

In the Wall Street Journal article, “The ‘Gamification’ of the Office Approaches”, Farhad Manjoo is justifiably concerned about the growing trend for managers to try to turn work into a game by simply adding points, badges and leaderboards. Manjoo observes, “Getting people to do things they don’t really want to do turns out to be […]

The post The Limits of Gamification in the Workplace appeared first on Brian Burke.

6 years, 8 months ago

What’s Next: The Gamification of Everything

Gamification is set to become a important trend, impacting many areas of business and society.  Gamification can be described as the application of game mechanics to non-game environments.  The gamification of social networking and location based services as exemplified by Foursquare, Gowalla and SCVNGR are probably the most recognizable with badges, mayorships and rewards offered […]

6 years, 8 months ago

What’s Next: The Gamification of Everything

Gamification is set to become a important trend, impacting many areas of business and society.  Gamification can be described as the application of game mechanics to non-game environments.  The gamification of social networking and location based services as exemplified by Foursquare, Gowalla and SCVNGR are probably the most recognizable with badges, mayorships and rewards offered […]

The post What’s Next: The Gamification of Everything appeared first on Brian Burke.