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MIT Sloan Center for Information Systems Research (CISR)

Creating Effective AI-Enabled Customer Journeys—Session Presentation

December 28, 2023September 26, 2023 by MIT Sloan Center for Information Systems Research (CISR)

Abstract:
At many firms, artificial intelligence (AI) has become the go-to tool for creating frictionless experiences and removing impediments that slow down efficient customer journeys. Companies, however, need to incorporate more “good friction” int…

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Top-Performing Companies Focus on Customer Domains

December 22, 2023September 15, 2023 by MIT Sloan Center for Information Systems Research (CISR)

Abstract:
A domain-oriented company helps serve a customer’s end-to-end need by focusing on customer outcomes rather than on the sales of products and services. In our latest survey, the companies we identified as being domain-oriented were top perfor…

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Top-Performing Companies Focus on Customer Domains

December 22, 2023September 14, 2023 by MIT Sloan Center for Information Systems Research (CISR)

Abstract:
A domain-oriented company helps serve a customer’s end-to-end need by focusing on customer outcomes rather than on the sales of products and services. In our latest survey, the companies we identified as being domain-oriented were top perfor…

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Update on Future Ready—Session Presentation

December 28, 2023August 31, 2023 by MIT Sloan Center for Information Systems Research (CISR)

Abstract:
In 2017, MIT CISR unveiled a framework describing what a future-ready company looks like, the four viable pathways for digital business transformation, and the four types of organizational explosions that companies need to manage as they tra…

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Becoming Future Ready: Lessons from Fernando González, CEO of Cemex

December 28, 2023August 31, 2023 by MIT Sloan Center for Information Systems Research (CISR)

Abstract:
Peter Weill interviews Fernando González, CEO of Cemex, who shares his experiences and insights on Cemex’s digital transformation.

Publication date: 2023-09-27

Publication type: Video

Publication authors:
Peter Weill
,
Fernando G…

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Creating an Outside-In Customer Focus: Developing a Domain Orientation—Session Presentation

December 28, 2023August 31, 2023 by MIT Sloan Center for Information Systems Research (CISR)

Abstract:
Despite becoming more customer-centric, companies in most industries—including banking, automotive, and utilities—often focus on fulfilling only part of the complete customer journey when developing their digital offerings. But these compani…

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What is Data Monetization?

November 18, 2023August 10, 2023 by MIT Sloan Center for Information Systems Research (CISR)

Abstract:Our forthcoming book, Data is Everybody’s Business: The Fundamentals of Data Monetization, is mainly about how to create value from data, but for data monetization to occur, any value you create must be realized. Realizing value from data is …

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What is Data Monetization?

November 18, 2023August 10, 2023 by MIT Sloan Center for Information Systems Research (CISR)

Abstract:Our forthcoming book, Data is Everybody’s Business: The Fundamentals of Data Monetization, is mainly about how to create value from data, but for data monetization to occur, any value you create must be realized. Realizing value from data is …

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Data Is Everybody’s Business: The Fundamentals of Data Monetization

December 27, 2023August 10, 2023 by MIT Sloan Center for Information Systems Research (CISR)

Abstract:Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, …

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Unlocking New Digital Value

July 17, 2023July 17, 2023 by MIT Sloan Center for Information Systems Research (CISR)

Abstract:
The top-performing companies on growth in our MIT CISR study used four distinct organizational levers to unlock value. We found that the companies in the top quartile of effectiveness at performing organizational surgery using these four lev…

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Unlocking New Digital Value

July 17, 2023July 17, 2023 by MIT Sloan Center for Information Systems Research (CISR)

Abstract:
The top-performing companies on growth in our MIT CISR study used four distinct organizational levers to unlock value. We found that the companies in the top quartile of effectiveness at performing organizational surgery using these four lev…

Categories Uncategorized Tags #eavoices

Interview with Rob Alger on Digital Business Transformation at Kaiser Permanente

July 14, 2023July 14, 2023 by MIT Sloan Center for Information Systems Research (CISR)

Abstract:
In June 2023, Rob Alger, Senior Vice President of Health Plan Technology at Kaiser Permanente, talked with MIT CISR about Kaiser Permanente’s digitally enabled business transformation. He discussed implementing a system-wide digital foundati…

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