MIT Sloan Center for Information Systems Research (CISR)

Abstract:
In 2020, Johnson & Johnson (J&J) was on mission to transform the trajectory of human health—a mission increasingly driven by emerging technology and a growth in data and computing requirements. To realize its mission, each of J&J…

Abstract:
Recent MIT CISR survey data showed that nearly every participating organization had crafted a purpose statement. However, only half had defined the aspirations, propositions, and values that together comprise a comprehensive organizational p…

Abstract:
Recent MIT CISR survey data showed that nearly every participating organization had crafted a purpose statement. However, only half had defined the aspirations, propositions, and values that together comprise a comprehensive organizational p…

Abstract:
At many firms, artificial intelligence (AI) has become the go-to tool for creating frictionless experiences and removing impediments that slow down efficient customer journeys. Companies, however, need to incorporate more “good friction” int…

Abstract:
A domain-oriented company helps serve a customer’s end-to-end need by focusing on customer outcomes rather than on the sales of products and services. In our latest survey, the companies we identified as being domain-oriented were top perfor…

Abstract:
A domain-oriented company helps serve a customer’s end-to-end need by focusing on customer outcomes rather than on the sales of products and services. In our latest survey, the companies we identified as being domain-oriented were top perfor…

Abstract:
In 2017, MIT CISR unveiled a framework describing what a future-ready company looks like, the four viable pathways for digital business transformation, and the four types of organizational explosions that companies need to manage as they tra…

Abstract:
Peter Weill interviews Fernando González, CEO of Cemex, who shares his experiences and insights on Cemex’s digital transformation.

Publication date: 2023-09-27

Publication type: Video

Publication authors:
Peter Weill
,
Fernando G…

Abstract:
Despite becoming more customer-centric, companies in most industries—including banking, automotive, and utilities—often focus on fulfilling only part of the complete customer journey when developing their digital offerings. But these compani…

Abstract:Our forthcoming book, Data is Everybody’s Business: The Fundamentals of Data Monetization, is mainly about how to create value from data, but for data monetization to occur, any value you create must be realized. Realizing value from data is …

Abstract:Our forthcoming book, Data is Everybody’s Business: The Fundamentals of Data Monetization, is mainly about how to create value from data, but for data monetization to occur, any value you create must be realized. Realizing value from data is …

Abstract:Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, …