As a consultant at BiZZdesign, I help organizations in professionalizing their Enterprise Architecture practices. In these projects, I see architects struggling with ‘selling’ their products to their internal customers, often referred to as ‘the business’ (not as in “mind your own business”, a common response in architecture work). The inability of convincing the business of the added value of architecture products can become a big frustration in organizations. Recently, I found some inspiration in football.
3 years, 4 months ago