5 years, 9 months ago

Our relationship to technology isn’t only utilitarian. It…

Our relationship to technology isn’t only utilitarian.

It is also emotional.

Technology empowers us, it amplifies us in the world, and gives us super powers.

Maybe productivity is a not just a function of the design, but also of our attachment to it.

And maybe that emotional connection best expresses itself aesthetically – in personalisation, decoration and symbols of individuality.

And just maybe the reverse applies and standardising, commoditising, and depersonalising technology degrades the productivity of those who have to use it.