12 years, 6 months ago

Sustainability: A Million-Dollar Opportunity for the CIO

The CIO is in a great position to lead sustainability initiatives at a corporation. Why? Because like information technology, corporations must weave sustainability into the fabric of the enterprise to generate the opportunities that companies like The Dow Chemical Company, SAP and Intel have orchestrated. Their successes are featured in: “Sustainability: Moving from Compliance to Leadership.” To generate revenue, Dow Chemical created a Sustainability Chemistry Index, which increased its sales of sustainable chemistry products between […]

If you liked this, you might also like:

  1. Is the Cloud a Key to Sustainability?
  2. One Million Dollars or One Year
  3. Demystifying Business Innovation