26 days ago

Business Service vs. Product Thinking

By Myles Suer, #CIOChat Facilitator, CIO.com Contributor, and Dell Boomi Head of Global Enterprise Marketing

Many years ago, I was asked to review an early draft of ITIL Version 3.0. I remember even taking the draft service strategy book on vacation with me. My wife asked me at one point why I was getting so excited about a ‘tech manual’ while she said that she was reading something truly exciting, a romance novel. In the end, I made many comments and suggestions as a business strategist. Most did not get accepted.