You can’t turn anywhere without bumping into artificial intelligence, machine learning, or cognitive computing jumping out at you. Our cars brake for us, park for us, and some are even driving us. Our movie lists are filled with Ex Machina, Her, and Lucy. The news tells about the latest vendor and cool use of technology, minute by minute. Vendors are filling our voicemail and email with enticements. It’s all so very cool!
But cool doesn’t build a business. Results do.
Which brings me to the biggest barrier companies have in adopting artificial intelligence. Companies are asking the wrong questions:
- What is artificial intelligence (or insert: machine learning or cognitive computing)?
- Where can I use artificial intelligence?
- What tool can I buy?
These questions put artificial intelligence into the traditional analytic processes and technology adoption box. These questions assume you will begin from the same starting point as you did for big data. You are wrong: Artificial intelligence starts with the problem to solve and works backward.
To succeed at artificial intelligence you need to ask the right questions: