Business and Market Strategy

Contrasting Tale of Two Retailers – ASOS and Marks & Spencer

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I have been regularly tracking the developments for both these retailers over the past few years on my blogs. But the growing contrast between their performance couldn’t be more obvious than comparison of latest financial performance numbers. To be fair, M&S and ASOS is not a like for like comparison. M&S is your traditional, conventional, respected high street retailer. Probably in league of its own along with only a few other retailers such as John Lewis. While ASOS is the new kid on the block, fresh, young, vibrant and bold online retailer who has challenged every conventional retail wisdom and won almost on all occasions. Both are highly successful and set benchmark in a way for their respective retail segments. Hence the comparison is far more interesting because, in reality this is not so much a comparison between two retailers rather between two different retail business models. 
Photo Credit: Reuters/Paul Hackett
As for the actual financial performance, Marks and Spencer have posted the worst trading results in three years, with clothing and homeware down 6.8 per cent. The company said that clothing sales had been affected by stock issues, as well as the wet weather. In the first half of the year, M&S said it had run out of some of the best selling womenswear. These are the weakest set of quarterly figures the retailer has published since spring of 2005. Food sales in the UK rose 2.9pc but this was not enough to offset the slump in general merchandise, dragging total group sales down 0.7pc
Photo Credit: ASOS
In contract ASOS has had an impressive year, posting results ahead of expectations. Profits jumped 43% to £40.9 million. Revenues also showed strong growth, with the company taking £495 million compared with £340 million the previous year. The company’s international business lead the growth, with sales up 103% over the period, while UK sales only grew 7%. Australia, Russia, Singapore and China were highlighted as sales-boosting countries, while new websites were launched in Italy, Spain and Australia.
Above financial highlights drop enough hints about the reasons behind this contrasting performance:
  • Focus on international growth strategy and its successful execution
  • Successful adoption of new and evolving retail technologies
  • Product and portfolio innovation
  • Identification and strategy for growth customer segments
  • Better Supply-Chain integration with new technology distribution models
  • and i am sure there are a few more core retail seasonal trends, weather impact etc.
Let me also qualify my thinking on this blog by stating that though these are contrasting results, I have no doubt that M&S is and will remain one of the strongest retailers of the conventional high street model. And even M&S is implementing a few new technology led multi-channel strategies successfully. However, the new and evolved Retail Reference Architecture continues to differentiate ASOS from its conventional competitors. And to an extent, retailer like ASOS is creating new market places where traditional retailers are struggling to reach and expand. The company’s website attracts 16.6 million unique visitors a month and had 8.7 million registered users at the end of June. Technology is a key enabler for ASOS and this is proven by the fact that, ASOS sells more than 50,000 branded and own-label product lines, with around 1,500 new lines being introduced each week. This is agility in action and this is yet again a classic case study of how technology can truly provide a competitive advantage to business and operations of an enterprise.

References:

Contrasting Tale of Two Retailers – ASOS and Marks & Spencer

by
I have been regularly tracking the developments for both these retailers over the past few years on my blogs. But the growing contrast between their performance couldn’t be more obvious than comparison of latest financial performance numbers. To be fair, M&S and ASOS is not a like for like comparison. M&S is your traditional, conventional, respected high street retailer. Probably in league of its own along with only a few other retailers such as John Lewis. While ASOS is the new kid on the block, fresh, young, vibrant and bold online retailer who has challenged every conventional retail wisdom and won almost on all occasions. Both are highly successful and set benchmark in a way for their respective retail segments. Hence the comparison is far more interesting because, in reality this is not so much a comparison between two retailers rather between two different retail business models. 
Photo Credit: Reuters/Paul Hackett
As for the actual financial performance, Marks and Spencer have posted the worst trading results in three years, with clothing and homeware down 6.8 per cent. The company said that clothing sales had been affected by stock issues, as well as the wet weather. In the first half of the year, M&S said it had run out of some of the best selling womenswear. These are the weakest set of quarterly figures the retailer has published since spring of 2005. Food sales in the UK rose 2.9pc but this was not enough to offset the slump in general merchandise, dragging total group sales down 0.7pc
Photo Credit: ASOS
In contract ASOS has had an impressive year, posting results ahead of expectations. Profits jumped 43% to £40.9 million. Revenues also showed strong growth, with the company taking £495 million compared with £340 million the previous year. The company’s international business lead the growth, with sales up 103% over the period, while UK sales only grew 7%. Australia, Russia, Singapore and China were highlighted as sales-boosting countries, while new websites were launched in Italy, Spain and Australia.
Above financial highlights drop enough hints about the reasons behind this contrasting performance:
  • Focus on international growth strategy and its successful execution
  • Successful adoption of new and evolving retail technologies
  • Product and portfolio innovation
  • Identification and strategy for growth customer segments
  • Better Supply-Chain integration with new technology distribution models
  • and i am sure there are a few more core retail seasonal trends, weather impact etc.
Let me also qualify my thinking on this blog by stating that though these are contrasting results, I have no doubt that M&S is and will remain one of the strongest retailers of the conventional high street model. And even M&S is implementing a few new technology led multi-channel strategies successfully. However, the new and evolved Retail Reference Architecture continues to differentiate ASOS from its conventional competitors. And to an extent, retailer like ASOS is creating new market places where traditional retailers are struggling to reach and expand. The company’s website attracts 16.6 million unique visitors a month and had 8.7 million registered users at the end of June. Technology is a key enabler for ASOS and this is proven by the fact that, ASOS sells more than 50,000 branded and own-label product lines, with around 1,500 new lines being introduced each week. This is agility in action and this is yet again a classic case study of how technology can truly provide a competitive advantage to business and operations of an enterprise.

References:
ASOS 

End of "High Street Retail" As We Know It…..

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More than 2,000 UK jobs were axed yesterday, as Game Group closed hundreds of shops after the company collapsed into administration. The beleaguered video games retailer, which had 610 UK stores, was unable to meet a £21m second-quarter rental payment due on Sunday and appointed the accountancy firm PwC as administrator. Is this the end of “High Street Retail” as we know it? Is it the beginning of the end? 

The writing was on the wall for Game for some time now. Earlier this month,the struggling video games retailer had confirmed that a number of its suppliers were refusing to do business with the company, sending its shares down 63% to 1.29p. Back then Game said that while it was trying to resolve the matter “as quickly as possible”, it was unsure if its efforts would be successful.

The Game is not the only retail business struggling for the past few years. Almost all high-street retailers have recorded reduced operating margins and profits, if at all they were there. The difficulties at Game are testament to the current squeeze on living costs coupled with a change in shopping habits and games technology. The group has also been battered by competition from cheaper rivals on the internet, such as Amazon and Play.com, and the major supermarkets. Separately, many people now download game Apps direct to tablets or smart phones, rather than buying software to be loaded in to consoles like the PlayStation, xBox on Nintendo Wii.

What the Game story tells us however is something unique where a Technology brand is being eaten by fast evolving technology business models. As Matthew Warman states in the Telegraph, “the story of Game is simply the first taste of what the web is doing to global retail – its products happen to be bought by users who migrated quickly to the web. All other specialist retailers are being challenged online: Whittards, to take just one example, is under pressure from specialist tea and coffee retailers such as Teahorse and Kopi, who will send subscribers superb selections every month, and cater to profitable, premium niches yet don’t have the overheads of high street rents and other associated costs. Many consumers simply see that they don’t have the inconvenience of shopping. Where Game led, even the most aromatic of products is set to surely follow.” 



It was not so long ago that another high-profile retail venture went bust in the UK. It was in November 2011 that, Carphone Warehouse announced that it was to close all of its 11 Best Buy stores across the UK. The first Best Buy store in the UK only opened in April of last year. But the outlets failed to make a profit. Carphone Warehouse and Best Buy initially planned to open 200 Best Buy stores across the UK and continental Europe. But clearly they had to abandon those plans well and truly before they could take-off. Is there market left for technology shopping on UK high-street? Probably there is and there will be always that small niche segment of shoppers who prefer to touch their electronic goods, CDs, Games and likes before they buy them. But that segment is shrinking all the time and internet players will certainly be calling the shots in this segment of Retail market.

End of "High Street Retail" As We Know It…..

by
More than 2,000 UK jobs were axed yesterday, as Game Group closed hundreds of shops after the company collapsed into administration. The beleaguered video games retailer, which had 610 UK stores, was unable to meet a £21m second-quarter rental payment due on Sunday and appointed the accountancy firm PwC as administrator. Is this the end of “High Street Retail” as we know it? Is it the beginning of the end? 

The writing was on the wall for Game for some time now. Earlier this month,the struggling video games retailer had confirmed that a number of its suppliers were refusing to do business with the company, sending its shares down 63% to 1.29p. Back then Game said that while it was trying to resolve the matter “as quickly as possible”, it was unsure if its efforts would be successful.

The Game is not the only retail business struggling for the past few years. Almost all high-street retailers have recorded reduced operating margins and profits, if at all they were there. The difficulties at Game are testament to the current squeeze on living costs coupled with a change in shopping habits and games technology. The group has also been battered by competition from cheaper rivals on the internet, such as Amazon and Play.com, and the major supermarkets. Separately, many people now download game Apps direct to tablets or smart phones, rather than buying software to be loaded in to consoles like the PlayStation, xBox on Nintendo Wii.

What the Game story tells us however is something unique where a Technology brand is being eaten by fast evolving technology business models. As Matthew Warman states in the Telegraph, “the story of Game is simply the first taste of what the web is doing to global retail – its products happen to be bought by users who migrated quickly to the web. All other specialist retailers are being challenged online: Whittards, to take just one example, is under pressure from specialist tea and coffee retailers such as Teahorse and Kopi, who will send subscribers superb selections every month, and cater to profitable, premium niches yet don’t have the overheads of high street rents and other associated costs. Many consumers simply see that they don’t have the inconvenience of shopping. Where Game led, even the most aromatic of products is set to surely follow.” 



It was not so long ago that another high-profile retail venture went bust in the UK. It was in November 2011 that, Carphone Warehouse announced that it was to close all of its 11 Best Buy stores across the UK. The first Best Buy store in the UK only opened in April of last year. But the outlets failed to make a profit. Carphone Warehouse and Best Buy initially planned to open 200 Best Buy stores across the UK and continental Europe. But clearly they had to abandon those plans well and truly before they could take-off. Is there market left for technology shopping on UK high-street? Probably there is and there will be always that small niche segment of shoppers who prefer to touch their electronic goods, CDs, Games and likes before they buy them. But that segment is shrinking all the time and internet players will certainly be calling the shots in this segment of Retail market.

Davos 2012 Highlights

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In keeping with the tradition of opening blog posts of the year with reports from Davos, listing highlights from Davos 2012… 

 Digital Norms

  • The digital age brings transparency but also increasing threats to confidentiality.
  • Greater and more coherent regulation is needed, but there is a vacuum of regulatory bodies.
  • Corporations seeking to enter the Chinese market may be required to compromise their privacy values.


Growth and Employment Models

  • The development of a human capital index can help close the gap between the skills that are available and what business requires.
  • Education is the key piece in growth and employment.
  • Entrepreneurship should be actively encouraged.
  • Governments should rethink policies that impede the global mobility of talent.
  • Social protection and collective bargaining rights promote growth.

Leadership and Innovation Models

  • Accelerated communications and public demand for immediate information complicate the tasks of modern leaders.
  • The new brand of leader needs to respond both to his/her domestic constituency and to a global one as well.
  • Trust is the key issue and establishing trust depends on integrity, openness and commitment.
  • Social change is being driven by technology, and while leaders might not understand all aspects, success depends on picking subordinates who do.

 Social and Technological Models

  • New technologies offer many benefits, but also raise serious social, political, legal and ethical issues.
  • Developments in brain science promise help for people suffering from Parkinson’s Disease, depression and other disorders.
  • People can now customize technology to meet their individual needs and desires.
  • The gap between scientific and technological progress and the understanding of the general public is growing. New media can provide platforms for education, discussion and debate on the issues raised by advances in science and technology.

 The Future Enterprise Model

  • If managers want to influence behaviour, they should start by building a favourable working environment.
  • Three new major elements have emerged in the operating environments of enterprises in the last decade: greater demands from stakeholders, greater connectivity and faster change.
  • Old management values remain important but must be re-emphasized.
  • Decisions can often be implemented provisionally and tweaked along the way.

Sustainability and Resource Models

  • Modelling and future analyses have the potential to help governments understand complexity.
  • Technology is making possible the production of biofuels and polymers by various bacteria.
  • China can be looked to as a role model in the energy sector.
  • Food security is interlinked with other sectors: land, energy and water; managing this nexus is critical.
  • Moving forward to meet today’s challenges – and seizing the opportunities presented by new technologies – will require political leadership. 

Innovation Ecosystems 2.0

  • The focus of innovation is moving from the enterprise to national and transnational levels.
  • Some 50 countries have national innovation agencies and chief innovation officers responsible for driving innovation strategies.
  • Innovation is more than a process; it is an ecosystem with multiple stakeholders.
  • The global agenda on innovation needs to address global challenges. 

Shaping New Models with Technology Pioneers

  • Advances in educational technology will rapidly quadruple the number of people with access to full-time learning, causing a new revolution in education.
  • The ability to monitor and analyse a body’s biomarkers using advanced molecular techniques will lead to a fundamental change in how we discover, approve and pay for drugs.
  • The Internet was built to have a maximum of 3 billion devices connected to it. Capacity is running out and security is not robust.

  Source – World Economic Forum

Davos 2012 Highlights

by

In keeping with the tradition of opening blog posts of the year with reports from Davos, listing highlights from Davos 2012… 

 Digital Norms

  • The digital age brings transparency but also increasing threats to confidentiality.
  • Greater and more coherent regulation is needed, but there is a vacuum of regulatory bodies.
  • Corporations seeking to enter the Chinese market may be required to compromise their privacy values.


Growth and Employment Models

  • The development of a human capital index can help close the gap between the skills that are available and what business requires.
  • Education is the key piece in growth and employment.
  • Entrepreneurship should be actively encouraged.
  • Governments should rethink policies that impede the global mobility of talent.
  • Social protection and collective bargaining rights promote growth.

Leadership and Innovation Models

  • Accelerated communications and public demand for immediate information complicate the tasks of modern leaders.
  • The new brand of leader needs to respond both to his/her domestic constituency and to a global one as well.
  • Trust is the key issue and establishing trust depends on integrity, openness and commitment.
  • Social change is being driven by technology, and while leaders might not understand all aspects, success depends on picking subordinates who do.

 Social and Technological Models

  • New technologies offer many benefits, but also raise serious social, political, legal and ethical issues.
  • Developments in brain science promise help for people suffering from Parkinson’s Disease, depression and other disorders.
  • People can now customize technology to meet their individual needs and desires.
  • The gap between scientific and technological progress and the understanding of the general public is growing. New media can provide platforms for education, discussion and debate on the issues raised by advances in science and technology.

 The Future Enterprise Model

  • If managers want to influence behaviour, they should start by building a favourable working environment.
  • Three new major elements have emerged in the operating environments of enterprises in the last decade: greater demands from stakeholders, greater connectivity and faster change.
  • Old management values remain important but must be re-emphasized.
  • Decisions can often be implemented provisionally and tweaked along the way.

Sustainability and Resource Models

  • Modelling and future analyses have the potential to help governments understand complexity.
  • Technology is making possible the production of biofuels and polymers by various bacteria.
  • China can be looked to as a role model in the energy sector.
  • Food security is interlinked with other sectors: land, energy and water; managing this nexus is critical.
  • Moving forward to meet today’s challenges – and seizing the opportunities presented by new technologies – will require political leadership. 

Innovation Ecosystems 2.0

  • The focus of innovation is moving from the enterprise to national and transnational levels.
  • Some 50 countries have national innovation agencies and chief innovation officers responsible for driving innovation strategies.
  • Innovation is more than a process; it is an ecosystem with multiple stakeholders.
  • The global agenda on innovation needs to address global challenges. 

Shaping New Models with Technology Pioneers

  • Advances in educational technology will rapidly quadruple the number of people with access to full-time learning, causing a new revolution in education.
  • The ability to monitor and analyse a body’s biomarkers using advanced molecular techniques will lead to a fundamental change in how we discover, approve and pay for drugs.
  • The Internet was built to have a maximum of 3 billion devices connected to it. Capacity is running out and security is not robust.

  Source – World Economic Forum

Multi-Channel Retailing Takes a new Meaning with Retail Apps

by
Retail Reference Architecture, it’s evolution and real-life pragmatic implementations happens to be one of my key interest area. So far on this blog I have discussed the concept of Retail Reference Architecture, proposed a concise yet complete Simplified Retail Reference Architecture and also shared some of the innovations from real-life implementations of Retailers such as ASOS. As a matter of fact I do follow fortunes of ASOS with great interest. To me this is a bold, new take on the science of retailing (…some might call is an Art of Retailing) which combines best practices from innovator’s such as Amazon.com and presents a unique and deceptively simple business model. This post shares some of my further observations about ASOS and more importantly how they continue to lead the innovative use of Information Technology in the retail space.

Since summer ASOS  has launched its App for the Apple range of mobile devices. The new service has been designed for iPhone, iPad and iPod Touch users, and along with the function to ‘save for later’ any item of interest sold by the trader, the app also includes a locator for local drop-off points for customers looking to return unwanted purchases.
Free to download, the new app lets you browse and shop directly from fashion editorials, very similar to Net-à-Porter’s. The app comes with trend reports and also contains content originally produced for the online version of the Asos magazine as well as exclusive footage and features such as video and 360-degree views of clothing items. The iPad app is available for free from the App Store since August this year with both Android and iPhone versions scheduled to launch by the close of 2011. 

As the App design James Davie says, “this App design provided a series of new challenges. Most importantly striking the perfect balance between giving the user the familiar ASOS shopping experience, and the equally familiar iPad navigation experience. The final result is a balance of both which should give the user a quick, painless and enjoyable shopping experience.”  Having personally used this App now I can confirm that this is one of the best fashion retailing App available out there with intuitive navigation, fresh content, catalogue, bold designs and just tons of “coolness”! Above the cosmetics, what stands out for me is the fact that, customer accounts are totally synchronised across all of the retailer’s platforms so whether they are using the new apps, the standard website or the mobile site all of their details will remain consistent.
This App and iPad appear to be made for each other and not just a lift-off from ecommerce site made to fit with iPad format. Just to clarify I am not a regular ASOS shopper but as a keen Retail Technology practitioner and follower…this company and it’s innovation are worth watching!

Multi-Channel Retailing Takes a new Meaning with Retail Apps

by
Retail Reference Architecture, it’s evolution and real-life pragmatic implementations happens to be one of my key interest area. So far on this blog I have discussed the concept of Retail Reference Architecture, proposed a concise yet complete Simplified Retail Reference Architecture and also shared some of the innovations from real-life implementations of Retailers such as ASOS. As a matter of fact I do follow fortunes of ASOS with great interest. To me this is a bold, new take on the science of retailing (…some might call is an Art of Retailing) which combines best practices from innovator’s such as Amazon.com and presents a unique and deceptively simple business model. This post shares some of my further observations about ASOS and more importantly how they continue to lead the innovative use of Information Technology in the retail space.

Since summer ASOS  has launched its App for the Apple range of mobile devices. The new service has been designed for iPhone, iPad and iPod Touch users, and along with the function to ‘save for later’ any item of interest sold by the trader, the app also includes a locator for local drop-off points for customers looking to return unwanted purchases.
Free to download, the new app lets you browse and shop directly from fashion editorials, very similar to Net-à-Porter’s. The app comes with trend reports and also contains content originally produced for the online version of the Asos magazine as well as exclusive footage and features such as video and 360-degree views of clothing items. The iPad app is available for free from the App Store since August this year with both Android and iPhone versions scheduled to launch by the close of 2011. 

As the App design James Davie says, “this App design provided a series of new challenges. Most importantly striking the perfect balance between giving the user the familiar ASOS shopping experience, and the equally familiar iPad navigation experience. The final result is a balance of both which should give the user a quick, painless and enjoyable shopping experience.”  Having personally used this App now I can confirm that this is one of the best fashion retailing App available out there with intuitive navigation, fresh content, catalogue, bold designs and just tons of “coolness”! Above the cosmetics, what stands out for me is the fact that, customer accounts are totally synchronised across all of the retailer’s platforms so whether they are using the new apps, the standard website or the mobile site all of their details will remain consistent.
This App and iPad appear to be made for each other and not just a lift-off from ecommerce site made to fit with iPad format. Just to clarify I am not a regular ASOS shopper but as a keen Retail Technology practitioner and follower…this company and it’s innovation are worth watching!