EA Professional Oath

The Center for the Advancement of the Enterprise Architecture Profession (CAEAP) has created something that on first sight seems like a very good idea: the Enterprise Architect Professional Oath. The oath itself is one of eight what they call “pillars” of the profession, though from the website it is not yet entirely clear what the […]

Het bericht EA Professional Oath verscheen eerst op Rob Vens.

Different Words Meant Different Things, Part 3

This is the final installment of a three-part series that discusses how our vocabulary affects the way we conceptualize Enterprise Architecture, Business Architecture and their relationship. To close, The Open Group’s Leonard Fehskens will consider the implications of a more inclusive concept of enterprise on the future of Enterprise Architecture. Continue reading

Different Words Mean Different Things, Part 2

This is a three-part series that discusses how our vocabulary affects the way we conceptualize Enterprise Architecture, Business Architecture and their relationship. This second installment will examine the effect of our definition of enterprise on how we think about EA. Continue reading

Showrooming in the Knowledge Economy

In the knowledge economy, service providers often give away selected portions of their intellectual property, in the form of webinars, white papers, blogposts, free downloads or whatever. They then hope to generate revenue from other products and servi…

Basic is Best

Fellow foodies will recognize the recent movement towards “farm-to-table” restaurants. These venues attempt to simplify their menus and source ingredients as close to the source as possible. I had the opportunity to dine at such a restaurant the other evening. I was gushing about the appetizer to my server when she described the preparation for the item and then punctuated her comments with “basic is best”. I reminded my fellow enterprise architect diners there was an architecture lesson in that statement. They rolled their eyes and chuckled. But they also knew I was right.

I’m reminded of Frederick Brooks’ book The Mythical Man Month and his latest The Design of Design. The former must read book talks about complexity. But he refrains from damning all complexity. The world we live in and enterprises we strive to transform with enterprise architecture are complicated organisms, much like the human body. But sometimes a simple solution is the best approach. Fewer applications (think: portfolio rationalization). Fewer components. Fewer lines of code. Whatever level of abstraction you are working at, less is more.

I’m reminded of the enterprise architecture principle “Control Technical Diversity”. At one firm I created pithy catch phrases for each principles. I named this one “Less is More”. But perhaps another variation is what my server said the other night, “Basic is Best”.

Basic is Best

Fellow foodies will recognize the recent movement towards “farm-to-table” restaurants. These venues attempt to simplify their menus and source ingredients as close to the source as possible. I had the opportunity to dine at such a restaurant the other evening. I was gushing about the appetizer to my server when she described the preparation for the item and then punctuated her comments with “basic is best”. I reminded my fellow enterprise architect diners there was an architecture lesson in that statement. They rolled their eyes and chuckled. But they also knew I was right.

I’m reminded of Frederick Brooks’ book The Mythical Man Month and his latest The Design of Design. The former must read book talks about complexity. But he refrains from damning all complexity. The world we live in and enterprises we strive to transform with enterprise architecture are complicated organisms, much like the human body. But sometimes a simple solution is the best approach. Fewer applications (think: portfolio rationalization). Fewer components. Fewer lines of code. Whatever level of abstraction you are working at, less is more.

I’m reminded of the enterprise architecture principle “Control Technical Diversity”. At one firm I created pithy catch phrases for each principles. I named this one “Less is More”. But perhaps another variation is what my server said the other night, “Basic is Best”.

Should Shouldn’t Matter

An overly large focus on the way things “should be” is one of the biggest inhibitors to innovation and productive action. A focus on what should be rather than what can be inhibits new ideas and siphons off a tremendous amount of energy. Though this is a problem throughout most organizations, it seems to be […]

How to Measure a CIO’s Effectiveness

I was reading an interesting article about Issa’s move to refine and refresh the role of the CIO in the Federal sector.  It got me thinking about where we stand with the Clinger Cohen Act and how CIOs really should be measured for effectiveness. The Clinger Cohen Act is a functional description of what CIOs should be doing.  It says do X, Y, and Z.  It speaks very little to […]

Doing the Right Thing vs. Doing Things Right

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By: Ben Geller, VP Marketing, Troux

“Management is doing things right; leadership is doing the right things.”1 Businesses have always had tremendous decision-making challenges due to lack of relevant, complete, accurate, and timely information.  And this problem has become more acute as businesses expand or down-size, the pace of change increases, and the breadth of change expands.

So with all of this change and chaos swirling about, it’s not difficult to understand why some
business leaders get caught in the trap of spending precious human resources, time, and money on doing a lot of things right.  After all, what harm can come about from being efficient?  Efficiency equates to a smooth-running organization.  Efficiency means optimal performance.  Efficiency illustrates competency and expertise.  Certainly all of these attributes represent qualities we expect business leaders to establish within their enterprise.

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But is this enough? 

If executives are fully occupied with execution and doing things right (e.g. processes, projects and production) how will they know when time, effort, and money are being spent on areas that are not truly important to the business.

While efficiency, doing things right, is certainly vital for business success, perhaps it’s even more important for executives to take a step back on a routine basis and ask themselves a few important questions such as:

  • Where are all business assets (people, processes, technology, applications)?
  • How much does all this cost?
  • Are all of these assets vital to my business – are there areas of obsolescence, redundancy or waste?
  • What assets are really needed to operate and grow the business?
  • What are our plans to introduce assets that are missing, optimize critical assets, and safely decommission the rest?

Answering these questions will help ensure precious resources (time, people and money) are being directed towards areas that will help the business grow and better compete. 

By adopting an Enterprise Portfolio Management (EPM) approach, leaders can make more informed business and technology strategy decisions by gaining insights into the key areas (portfolios) that characterize their business.  This transparency delivers executives with a clear, real-time view into their assets (tangible and non-tangible) and illustrates how and where they are spread across their business.  An EPM approach shows decision makers how assets support corporate goals, strategies, and core business processes.  With this newfound clarity, decision makers have the ability to better understand which assets are required to operate and grow their business and which are not.  This level of visibility equips business leaders with the ability to take action by making well-informed investment and divestment decisions.  Hence ‘Doing The Right Thing’. 

It is equally important to recognize that doing the right thing also means avoiding ‘doing the wrong thing’.  Unfortunately, it is not at all uncommon to hear examples of two project teams whose actions are in direct conflict with each other.  Imagine the savings and benefits in time, money and morale that would be achieved by eliminating one unneeded project.  

Using an EPM approach business leaders and decision makers no longer have to assume they are doing the right thing.  Decisions that affect the business can now be consistently made on facts rather that ‘gut-feel’.  Business leaders will be armed with the confidence that the time, money and effort, they are responsible for governing, are being spent in the right places.  Once executives know the right things to do, they can focus on doing them right.

1 Peter F. Drucker, Essential Drucker: Management, the Individual and Society
 


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Categories Uncategorized

Selling Federal Enterprise Architecture (EA)

Selling Federal Enterprise Architecture

A taxonomy of subject areas, from which to develop a prioritized marketing and communications plan to evangelize EA activities within and among US Federal Government organizations and constituents.

Any and all feedback is appreciated, particularly in developing and extending this discussion as a tool for use – more information and details are also available.
“Selling” the discipline of Enterprise Architecture (EA) in the Federal Government (particularly in non-DoD agencies) is difficult, notwithstanding the general availability and use of the Federal Enterprise Architecture Framework (FEAF) for some time now, and the relatively mature use of the reference models in the OMB Capital Planning and Investment (CPIC) cycles. EA in the Federal Government also tends to be a very esoteric and hard to decipher conversation – early apologies to those who agree to continue reading this somewhat lengthy article.

Alignment to the FEAF and OMB compliance mandates is long underway across the Federal Departments and Agencies (and visible via tools like PortfolioStat and ITDashboard.gov – but there is still a gap between the top-down compliance directives and enablement programs, and the bottom-up awareness and effective use of EA for either IT investment management or actual mission effectiveness. “EA isn’t getting deep enough penetration into programs, components, sub-agencies, etc.”, verified a panelist at the most recent EA Government Conference in DC.

Newer guidance from OMB may be especially difficult to handle, where bottom-up input can’t be accurately aligned, analyzed and reported via standardized EA discipline at the Agency level – for example in addressing the new (for FY13) Exhibit 53D “Agency IT Reductions and Reinvestments” and the information required for “Cloud Computing Alternatives Evaluation” (supporting the new Exhibit 53C, “Agency Cloud Computing Portfolio”).

Therefore, EA must be “sold” directly to the communities that matter, from a coordinated, proactive messaging perspective that takes BOTH the Program-level value drivers AND the broader Agency mission and IT maturity context into consideration.

Selling EA means persuading others to take additional time and possibly assign additional resources, for a mix of direct and indirect benefits – many of which aren’t likely to be realized in the short-term. This means there’s probably little current, allocated budget to work with; ergo the challenge of trying to sell an “unfunded mandate”.

Also, the concept of “Enterprise” in large Departments like Homeland Security tends to cross all kinds of organizational boundaries – as Richard Spires recently indicated by commenting that “…organizational boundaries still trump functional similarities. Most people understand what we’re trying to do internally, and at a high level they get it. The problem, of course, is when you get down to them and their system and the fact that you’re going to be touching them…there’s always that fear factor,” Spires said.

It is quite clear to the Federal IT Investment community that for EA to meet its objective, understandable, relevant value must be measured and reported using a repeatable method – as described by GAO’s recent report “Enterprise Architecture Value Needs To Be Measured and Reported“.

What’s not clear is the method or guidance to sell this value. In fact, the current GAO “Framework for Assessing and Improving Enterprise Architecture Management (Version 2.0)”, a.k.a. the “EAMMF”, does not include words like “sell”, “persuade”, “market”, etc., except in reference (“within Core Element 19: Organization business owner and CXO representatives are actively engaged in architecture development”) to a brief section in the CIO Council’s 2001 “Practical Guide to Federal Enterprise Architecture”, entitled “3.3.1. Develop an EA Marketing Strategy and Communications Plan.” Furthermore, Core Element 19 of the EAMMF is advised to be applied in “Stage 3: Developing Initial EA Versions”. This kind of EA sales campaign truly should start much earlier in the maturity progress, i.e. in Stages 0 or 1.

So, what are the understandable, relevant benefits (or value) to sell, that can find an agreeable, participatory audience, and can pave the way towards success of a longer-term, funded set of EA mechanisms that can be methodically measured and reported? Pragmatic benefits from a useful EA that can help overcome the fear of change? And how should they be sold?

Following is a brief taxonomy (it’s a taxonomy, to help organize SME support) of benefit-related subjects that might make the most sense, in creating the messages and organizing an initial “engagement plan” for evangelizing EA “from within”. An EA “Sales Taxonomy” of sorts. We’re not boiling the ocean here; the subjects that are included are ones that currently appear to be urgently relevant to the current Federal IT Investment landscape.

Note that successful dialogue in these topics is directly usable as input or guidance for actually developing early-stage, “Fit-for-Purpose” (a DoDAF term) Enterprise Architecture artifacts, as prescribed by common methods found in most EA methodologies, including FEAF, TOGAF, DoDAF and our own Oracle Enterprise Architecture Framework (OEAF).

The taxonomy below is organized by (1) Target Community, (2) Benefit or Value, and (3) EA Program Facet – as in:

“Let’s talk to (1: Community Member) about how and why (3: EA Facet) the EA program can help with (2: Benefit/Value)”.
Once the initial discussion targets and subjects are approved (that can be measured and reported), a “marketing and communications plan” can be created.

A working example follows the Taxonomy.

Enterprise Architecture Sales Taxonomy
Draft, Summary Version
1. Community

1.1. Budgeted Programs or Portfolios
Communities of Purpose (CoPR)
1.1.1. Program/System Owners (Senior Execs) Creating or Executing Acquisition Plans

1.1.2. Program/System Owners Facing Strategic Change
1.1.2.1. Mandated
1.1.2.2. Expected/Anticipated

1.1.3. Program Managers – Creating Employee Performance Plans
1.1.4. CO/COTRs – Creating Contractor Performance Plans, or evaluating Value Engineering Change Proposals (VECP)

1.2. Governance & Communications
Communities of Practice (CoP)

1.2.1. Policy Owners
1.2.1.1. OCFO
1.2.1.1.1. Budget/Procurement Office
1.2.1.1.2. Strategic Planning

1.2.1.2. OCIO
1.2.1.2.1. IT Management
1.2.1.2.2. IT Operations
1.2.1.2.3. Information Assurance (Cyber Security)
1.2.1.2.4. IT Innovation

1.2.1.3. Information-Sharing/ Process Collaboration (i.e. policies and procedures regarding Partners, Agreements)

1.2.2. Governing IT Council/SME Peers (i.e. an “Architects Council”)
1.2.2.1. Enterprise Architects (assumes others exist; also assumes EA participants aren’t buried solely within the CIO shop)
1.2.2.2. Domain, Enclave, Segment Architects – i.e. the right affinity group for a “shared services” EA structure (per the EAMMF), which may be classified as Federated, Segmented, Service-Oriented, or Extended

1.2.2.3. External Oversight/Constraints
1.2.2.3.1. GAO/OIG & Legal
1.2.2.3.2. Industry Standards
1.2.2.3.3. Official public notification, response

1.2.3. Mission Constituents
Participant & Analyst Community of Interest (CoI)

1.2.3.1. Mission Operators/Users
1.2.3.2. Public Constituents
1.2.3.3. Industry Advisory Groups, Stakeholders
1.2.3.4. Media

2. Benefit/Value
(Note the actual benefits may not be discretely attributable to EA alone; EA is a very collaborative, cross-cutting discipline.)

2.1. Program Costs – EA enables sound decisions regarding…
2.1.1. Cost Avoidance – a TCO theme
2.1.2. Sequencing – alignment of capability delivery
2.1.3. Budget Instability – a Federal reality

2.2. Investment Capital – EA illuminates new investment resources via…
2.2.1. Value Engineering – contractor-driven cost savings on existing budgets, direct or collateral
2.2.2. Reuse – reuse of investments between programs can result in savings, chargeback models; avoiding duplication
2.2.3. License Refactoring – IT license & support models may not reflect actual or intended usage

2.3. Contextual Knowledge – EA enables informed decisions by revealing…
2.3.1. Common Operating Picture (COP) – i.e. cross-program impacts and synergy, relative to context
2.3.2. Expertise & Skill – who truly should be involved in architectural decisions, both business and IT
2.3.3. Influence – the impact of politics and relationships can be examined
2.3.4. Disruptive Technologies – new technologies may reduce costs or mitigate risk in unanticipated ways
2.3.5. What-If Scenarios – can become much more refined, current, verifiable; basis for Target Architectures

2.4. Mission Performance – EA enables beneficial decision results regarding…
2.4.1. IT Performance and Optimization – towards 100% effective, available resource utilization
2.4.2. IT Stability – towards 100%, real-time uptime
2.4.3. Agility – responding to rapid changes in mission
2.4.4. Outcomes –measures of mission success, KPIs – vs. only “Outputs”
2.4.5. Constraints – appropriate response to constraints
2.4.6. Personnel Performance – better line-of-sight through performance plans to mission outcome

2.5. Mission Risk Mitigation – EA mitigates decision risks in terms of…
2.5.1. Compliance – all the right boxes are checked
2.5.2. Dependencies –cross-agency, segment, government
2.5.3. Transparency – risks, impact and resource utilization are illuminated quickly, comprehensively
2.5.4. Threats and Vulnerabilities – current, realistic awareness and profiles

2.5.5. Consequences – realization of risk can be mapped as a series of consequences, from earlier decisions or new decisions required for current issues
2.5.5.1. Unanticipated – illuminating signals of future or non-symmetric risk; helping to “future-proof”
2.5.5.2. Anticipated – discovering the level of impact that matters

3. EA Program Facet
(What parts of the EA can and should be communicated, using business or mission terms?)

3.1. Architecture Models – the visual tools to be created and used
3.1.1. Operating Architecture – the Business Operating Model/Architecture elements of the EA truly drive all other elements, plus expose communication channels

3.1.2. Use Of – how can the EA models be used, and how are they populated, from a reasonable, pragmatic yet compliant perspective? What are the core/minimal models required? What’s the relationship of these models, with existing system models?

3.1.3. Scope – what level of granularity within the models, and what level of abstraction across the models, is likely to be most effective and useful?

3.2. Traceability – the maturity, status, completeness of the tools
3.2.1. Status – what in fact is the degree of maturity across the integrated EA model and other relevant governance models, and who may already be benefiting from it?

3.2.2. Visibility – how does the EA visibly and effectively prove IT investment performance goals are being reached, with positive mission outcome?

3.3. Governance – what’s the interaction, participation method; how are the tools used?
3.3.1. Contributions – how is the EA program informed, accept submissions, collect data? Who are the experts?

3.3.2. Review – how is the EA validated, against what criteria?

 Taxonomy Usage Example:

 

1. To speak with:
a. …a particular set of System Owners Facing Strategic Change, via mandate (like the “Cloud First” mandate); about…
b. …how the EA program’s visible and easily accessible Infrastructure Reference Model (i.e. “IRM” or “TRM”), if updated more completely with current system data, can…
c. …help shed light on ways to mitigate risks and avoid future costs associated with NOT leveraging potentially-available shared services across the enterprise…
2. ….the following Marketing & Communications (Sales) Plan can be constructed:
a. Create an easy-to-read “Consequence Model” that illustrates how adoption of a cloud capability (like elastic operational storage) can enable rapid and durable compliance with the mandate – using EA traceability. Traceability might be from the IRM to the ARM (that identifies reusable services invoking the elastic storage), and then to the PRM with performance measures (such as % utilization of purchased storage allocation) included in the OMB Exhibits; and
b. Schedule a meeting with the Program Owners, timed during their Acquisition Strategy meetings in response to the mandate, to use the “Consequence Model” for advising them to organize a rapid and relevant RFI solicitation for this cloud capability (regarding alternatives for sourcing elastic operational storage); and
c. Schedule a series of short “Discovery” meetings with the system architecture leads (as agreed by the Program Owners), to further populate/validate the “As-Is” models and frame the “To Be” models (via scenarios), to better inform the RFI, obtain the best feedback from the vendor community, and provide potential value for and avoid impact to all other programs and systems.
–end example —

Note that communications with the intended audience should take a page out of the standard “Search Engine Optimization” (SEO) playbook, using keywords and phrases relating to “value” and “outcome” vs. “compliance” and “output”. Searches in email boxes, internal and external search engines for phrases like “cost avoidance strategies”, “mission performance metrics” and “innovation funding” should yield messages and content from the EA team.

This targeted, informed, practical sales approach should result in additional buy-in and participation, additional EA information contribution and model validation, development of more SMEs and quick “proof points” (with real-life testing) to bolster the case for EA. The proof point here is a successful, timely procurement that satisfies not only the external mandate and external oversight review, but also meets internal EA compliance/conformance goals and therefore is more transparently useful across the community.

In short, if sold effectively, the EA will perform and be recognized. EA won’t therefore be used only for compliance, but also (according to a validated, stated purpose) to directly influence decisions and outcomes.

The opinions, views and analysis expressed in this document are those of the author and do not necessarily reflect the views of Oracle.