3 years, 11 months ago

Autumn Events 2015

Open Group Conference – Architecting the Boundaryless Organization

This conference ran from 19th to 22nd of October in Edinburgh.  My talk was on Boundaryless Customer Engagement, and took place on the Monday afternoon. The material was developed in collaboration with my colleague Andrew Forsyth.

The business value of customer analytics and big data is not just about what you can discover or infer about the customer, but how you can use this insight promptly and effectively across multiple touchpoints (including e-Commerce systems and CRM) to create a powerful and truly personalized customer experience.

For most organizations, mobilizing this kind of intelligence raises organizational challenges as well as technical ones. I talked about how some leading companies are starting to address these challenges, and described the vital role of enterprise architecture in supporting such initiatives.

Key takeaways:

  • A reference model for omnichannel consumer analytics and engagement.
  • An architectural approach for closed-loop integration across multiple customer touchpoints and diverse data platforms.
  • A template business case for building and extending your business and technical capabilities for customer engagement. 


    Unicom Data Analytics Forum – Exploring the Business Value of Predictive and Real-Time Analytics

    Was held at the Kensington Hilton in West London on 2nd December.

    My talk was on Real-Time Personalization – Exploring the Customer Genome. Retail and consumer organizations have started to develop more personalized interaction with customers, based on rapid analysis of a broad range of customer attributes and propensities, known metaphorically as “genes”. These may be used to target campaigns more accurately, or to generate the next best action in real-time for a specific customer.

    For more details and registration, please visit the Unicom website.


    Here are the two presentations. There are significant overlaps between the two.

    3 years, 11 months ago

    Autumn Events 2015

    Open Group Conference – Architecting the Boundaryless Organization

    This conference ran from 19th to 22nd of October in Edinburgh.  My talk was on Boundaryless Customer Engagement, and took place on the Monday afternoon. The material was developed in collaboration with my colleague Andrew Forsyth.

    The business value of customer analytics and big data is not just about what you can discover or infer about the customer, but how you can use this insight promptly and effectively across multiple touchpoints (including e-Commerce systems and CRM) to create a powerful and truly personalized customer experience.

    For most organizations, mobilizing this kind of intelligence raises organizational challenges as well as technical ones. I talked about how some leading companies are starting to address these challenges, and described the vital role of enterprise architecture in supporting such initiatives.

    Key takeaways:

    • A reference model for omnichannel consumer analytics and engagement.
    • An architectural approach for closed-loop integration across multiple customer touchpoints and diverse data platforms.
    • A template business case for building and extending your business and technical capabilities for customer engagement. 


      Unicom Data Analytics Forum – Exploring the Business Value of Predictive and Real-Time Analytics

      Was held at the Kensington Hilton in West London on 2nd December.

      My talk was on Real-Time Personalization – Exploring the Customer Genome. Retail and consumer organizations have started to develop more personalized interaction with customers, based on rapid analysis of a broad range of customer attributes and propensities, known metaphorically as “genes”. These may be used to target campaigns more accurately, or to generate the next best action in real-time for a specific customer.

      For more details and registration, please visit the Unicom website.


      Here are the two presentations. There are significant overlaps between the two.

      4 years, 10 months ago

      Autumn Events 2014

      Open Group Conference – Empowering your BusinessI was originally billed to speak at the Open Group conference in London later this month. Unfortunately, I shall be in Japan that week. My place will be taken by Daren Ward, Partner at Glue Reply, who wil…

      4 years, 10 months ago

      Autumn Events 2014

      Open Group Conference – Empowering your BusinessI was originally billed to speak at the Open Group conference in London later this month. Unfortunately, I shall be in Japan that week. My place will be taken by Daren Ward, Partner at Glue Reply, who wil…

      5 years, 6 months ago

      Spring Events 2014

      Unicom EA Forum – Business-Driven Enterprise ArchitectureThe next EA Forum will be on Thursday 20th March. Unicom has kindly invited me to chair this event again, and I look forward to meeting some of you there. This is usually one of the most inter…

      5 years, 6 months ago

      Spring Events 2014

      Unicom EA Forum – Business-Driven Enterprise ArchitectureThe next EA Forum will be on Thursday 20th March. Unicom has kindly invited me to chair this event again, and I look forward to meeting some of you there. This is usually one of the most inter…

      5 years, 6 months ago

      Jobs at Glue Reply

      Glue Reply has vacancies for experienced architects based in the UK, especially with relevant sector experience.Payments Solution Architect (Retail)Solution Architect (eCommerce / Multi-channel)SOA Consultant SeniorSOA Architect If you are interes…

      5 years, 6 months ago

      Jobs at Glue Reply

      Glue Reply has vacancies for experienced architects based in the UK, especially with relevant sector experience.Payments Solution Architect (Retail)Solution Architect (eCommerce / Multi-channel)SOA Consultant SeniorSOA Architect If you are interes…

      5 years, 11 months ago

      Autumn Events 2013

      Unicom EA Forum – Enterprise Architecture and its ApplicationUnicom has kindly invited me to chair this event again, and I look forward to meeting some of you there. It will be held at the Kensington Hilton in West London on Thursday 19th September. Th…

      5 years, 11 months ago

      Autumn Events 2013

      Unicom EA Forum – Enterprise Architecture and its ApplicationUnicom has kindly invited me to chair this event again, and I look forward to meeting some of you there. It will be held at the Kensington Hilton in West London on Thursday 19th September. Th…

      8 years, 8 months ago

      Lost posts

      Courtesy of a screw-up shared somewhere between myself and my web-hosting provider, an old back-up was overlaid onto the whole of my websites. At least two posts were lost – the announcement of my new book ‘Mapping the Enterprise’ (describing the Enterprise Canvas), and “How not to integrate your IT-systems” (about a real doozy of […]

      8 years, 9 months ago

      Announcing NEW Architect Resources "IT Strategies from Oracle"

      Announcing the availability of free, new reference architecture assets from Oracle. IT Strategies from Oracle is an authorized library of guidelines and reference architectures that will help you better plan, execute, and manage your enterprise architecture and IT initiatives. The…