Erna Alfred Liousas

Does technology buying ever get easier? With regards to social media management solution (SMMS) technology, the answer varies. This remains the case because of a sequence that often starts with algorithm changes. These changes cause, Algorithm Armagedd…

Have you taken note of the holiday emails frequenting your inbox? I have, and as much as I love a good deal, I’m starting to get a case of “oh boy the holidays are here.” My recognition of the upcoming holiday season usually produces feelings of joy, s…

Perhaps it’s curiosity that fuels my excitement when discussions about disruption surface. Add empathy into the mix, and you’ve got my attention. This year’s Spredfast Summit intertwined the themes of disruption and empathy across 1.5 days, and I’ve provided a few action-oriented nuggets below just for you. A brand’s age is just a number — […]

This is the first Inbound (in the three I’ve attended) that focuses overwhelmingly on the power of the individual. Every conference has the typical product and tactical sessions, but this year, the sessions fell into three categories: improvement of the self; organizational momentum; and tactics. Inbound 2017 made it sexy to embrace this concept: If […]

Headlines such as “Your Instagram Posts May Hold Clues to Your Mental Health” and “One Social Network Ranked Worst for Young People’s Mental Health and Well-being” appear across marketing publications and the mainstream news. What makes social media so addictive and occasionally problematic? I partnered with Anjali Lai to write “Mine The Emotions Behind Your […]