4 years, 9 months ago

Winning Over Choosey Multichannel Customers

Guest post by Ian Kahn When you think about a multichannel consumer, you probably envision a customer who is running from store to store and bouncing from web site to web site in search of the best deal. In reality, multichannel consumers have a limited list of retailers among their favorites, according to PwC’s 2014 Global Total Retail Survey of nearly 15,000 consumers. PwC defines multichannel customers as those who purchase from at least two […]

4 years, 11 months ago

5 Behaviors of Digital Performance

In our 2014 Digital IQ survey of almost 1,500 business and technology executives, only 20% of respondents are highly confident in their organization’s Digital IQ—a company’s acumen in understanding, valuing and weaving technology throughout the enterprise. How can a company raise its Digital IQ and harness the full power of technology to advance their business performance? Top performers—companies that reside in the top quartile for revenue growth, profitability, and innovation—point the way. We analyzed the […]

5 years, 5 months ago

2 Imperatives for the Digital CIO

It’s been an exciting few years of football for my alma matter Texas A&M.  With the introduction of a new head coach came a new offensive scheme, known as the Air Raid, which is a type of spread offense noted for using many creative formations with receivers and different players in the backfield, short and long passes and a quick tempo.  Combined with a very quick and athletic quarterback, this is a very difficult offense […]

5 years, 6 months ago

Project Portfolio Management: Why Now?

Guest post by Sanjay Sharma Over the years as a consultant in the area of Project Portfolio Management (PPM), I’ve noticed that shifts in the economy prompt executives to consider adopting PPM. During a recession, thoughtful leaders understand that PPM is more important than ever to facilitate the gathering of key information needed to reduce costs without forfeiting revenue and value. On the flipside, when the economy is rebounding, savvy leaders turn to PPM to […]

5 years, 10 months ago

Is Your CIO Your CDO?

One analyst reports that by 2015 25% of companies will have a Chief Digital Officer (CDO) who resides outside of the IT department and is responsible for driving the digitization of research and development, marketing, customer service and the creation of new products and services. Before you create this new role and contact your favorite executive recruiters, take a step back and ask a few questions: What is the scope of digital transformation for your […]