The Information War

Guest Post by Hemant Ramachandra We’ve all heard the saying that information is power and that’s never been truer. Today’s consumers are now often armed with more information than the sales teams that serve them. As a result, the sales force is often at a disadvantage—needing to scramble to make sure they remain relevant to their customers. Take the car buying experience as an example. One of my most vivid early memories was accompanying my […]