5 years, 6 months ago

Winning the Information War with Mobile

Guest Post by Hemant Ramachandra We’ve all heard the saying that information is power and that’s never been truer. Today’s consumers are now often armed with more information than the sales teams that serve them. As a result, the sales force is often at a disadvantage—needing to scramble to make sure they remain relevant to their customers. Take the car buying experience as an example. One of my most vivid early memories was accompanying my […]

6 years, 8 months ago

Digital Razorblades: CIO Insight from App Stores

  Razorblades. This was the thought I had while browsing the “top grossing” apps in the Apple AppStore today.  The top 10 grossing apps are “free” and the same is true in the Android store. How could this be?  Well, it turns out that these apps ARE free, but make their revenue by selling add-ons, upgrades, tokens, in-game currency, game equipment, etc.  This is like the razor vs blades business model, in which the razor […]

If you liked this, you might also like:

  1. Outside-In IT: A Preview of PwC’s Digital IQ Results
  2. 7 Digital Strategies of Top-Performing Companies
  3. 4 Considerations When Shopping the Google Apps Marketplace