12 years, 3 months ago

Charisma, connection and brand

How do we make sense of brands and the like? How do brands actually work? And how does that connect with charisma, with ‘self-as-brand’? The starting point for this one was a re-tweet from narrative-knowledge guru Shawn Callahan: unorder: RT @thaler: Yesterday, in a program for Brazilian professional communicators, a participant defined charisma as the ability […]