Aggregated enterprise architecture wisdom
This is one of a series of posts looking at the four key dimensions of data and information that must be addressed in a data strategy – reach, richness, agility and assurance.In previous posts, I looked at Reach (the range of data sources and destina…
People and organizations often adopt a metrical approach to sensemaking, decision and policy. They attach numbers to things, perhaps using a weighted scorecard or other calculation method, and then make judgements about status or priority or action bas…
Some people think that ethical principles only apply to implemented systems, and that experimental projects (trials, proofs of concept, and so on) don’t need the same level of transparency and accountability.Last year, Google employees (as well as US s…
Last year, Facebook changed its mission statement, from “Making The World More Open And Connected” to “Bringing The World Closer Together”.As I said in September 2005, interoperability is not just a technical question but a sociotechnical question (inv…
Following @carolecadwalla’s latest revelations about the misuse of personal data involving Facebook, she gets a response from Alex Stamos, Facebook’s Chief Security Officer.Hi, Carole. First off, I work on security, not strategy, and I agree that this …
My thin clean-shaven friend @futureidentity is reassured by messages that appear to be misdirected.Have we reached peak hipster? I’ve just been sent an advertisement for a beard brush – right-handed model.— Robin Wilton (@futureidentity) April 1, 2016 …
This is a guest post by Sarah Dawson, a Research Associate on the Application Development & Delivery (AD&D) team. Your customers are walking, talking contradictions. Forrester data shows that more than half of them want you to value their time,…
Marketing’s evolution into a practice that relies deeply on individuals’ personal information has created amazing opportunities to expand reach and deepen customer relationships. But this evolution also creates serious risks for marketers and the…
When growing demand for more transparent information and control over personal data meets new rights and safeguards that enable consumers and employees just to do that, it’s an event to celebrate — especially on Data Privacy Day. Many firms aroun…
The May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But often, …
Retailers have long used fragrances to affect the customer in-store experience. See for example Air/Aroma.So perhaps we can use smell to alert consumers to dodgy websites? An artist and graphic designer, Leanne Wijnsma, has built what is basically…
Modern day marketing and advertising has created a paradox: customers want to be recognized and rewarded for their loyalty, but they also want their privacy to be respected and their data used ethically. We firmly believe that balancing this privacy-pe…