Search Results for: business model

<p><span style=”color: #505050; font-size: 11px; line-height: 19px;”>One of the main challenges for business model innovation and business model implementation is communication. We need to get the message to the right people in a way they understand, that they like and that they can move forward with.</span></p><p>We introduced the <a title=”Blog: Business Models: Do the right thing” href=”http://www.bizzdesign.com/blog/business-models-do-the-right-thing/#Do the right thing vs doing the things right”>Business Model Canvas</a> (Osterwalder, 2009) as a useful tool for describing how a business creates, delivers and captures  value. We described how to apply it in practice and how analyzing the model helps you answering several questions regarding whether and how your organization is, or will be, viable and valuable. In this posting, we will describe different ways of communicating business models. Several ways of presenting will be described, addressing different goals regarding the communication of your business model.</p><p><span style=”font-size: 11px; line-height: 19px;”>We re-use the case of a coffee-cup company, called Nextpresso  that we introduced in aour earlier posting on </span><a style=”line-height: 19px;” title=”Blog: Business Models: Do the right thing” href=”http://www.bizzdesign.com/blog/business-model-analysis-with-the-business-model-canvas/#Do the right thing vs doing the things right”>Business Model Analysis</a><span style=”font-size: 11px; line-height: 19px;”>. We will present several possibilities for presenting business models using the tool </span><a style=”font-size: 11px; line-height: 19px;” title=”Tool for business model canvas creation” href=”http://www.bizzdesign.com/tools/business-model-canvas-module/#Business model canvas software”>BiZZdesign Business Model Canvas Software Tool</a><span style=”font-size: 11px; line-height: 19px;”>. Using a tool for Business Modelling is useful since the model  is created and stored in a central place, reducing the risk of miscommunication and maximizing the effect of collaboration. Furthermore, communication is made easier through publication functions (html, word, pdf-posters), making the business model better accessible.</span></p><h3>Stakeholders, views and viewpoints</h3><p>There are various questions to ask yourself before you start communicating about a business model. Of course you need to understand your stakeholders, preferably in person, so you know their preferences. If you do not know your intended stakeholder in person, it’s always harder to make an engaging view. Do what you can to understand their role and what is typically in focus for this role. An important challenge is to leave out unnecessary details and make it simple…</p><p>Obviously, what you present in the business model itself may vary. For instance leave out or add details or use coloring to distinguish AS-IS from TO-BE elements. You may want to select only some elements to show and zoom in on the relations between two or three parts of the business model. Another option is to present certain analyses, as we refer to in our posting on <a style=”font-size: 10.909090995788574px; line-height: 19px;” title=”Blog: Business Models: Do the right thing” href=”http://www.bizzdesign.com/blog/business-model-analysis-with-the-business-model-canvas/#Do the right thing vs doing the things right”>Business Model Analysis</a>.</p><p><span style=”font-size: 11px; line-height: 19px;”>The two most important communication questions of all:</span></p><p>-        <strong><em><span style=”text-decoration: underline;”>What is my communication goal?</span></em></strong></p><p>-        <strong><em><span style=”text-decoration: underline;”>What will make the most sense to my audience? </span></em></strong></p><p><a style=”font-size: 11px; line-height: 19px;” title=”solve complex problems with simple pictures” href=”http://www.thebackofthenapkin.com/”>Dan Roam</a><span style=”font-size: 11px; line-height: 19px;”>’s so called </span><a style=”font-size: 11px; line-height: 19px;” title=”back of the napkin the book” href=”http://www.danroam.com/the-back-of-the-napkin/”>SQVID-exercise</a><span style=”font-size: 11px; line-height: 19px;”> (click on “5 focusing questions”) is a simple tool that helps you to make decisions on this!</span></p><p><span style=”font-size: 11px; line-height: 19px;”>Communication to various stakeholders in your organization requires view mechanisms and various presentation options. Most of the 7 ways to present your Business Model, are generated with BiZZdesign software.</span></p><h2><span style=”font-size: 11px; line-height: 19px;”>7 ways to present your business model</span><em style=”font-size: 11px; line-height: 19px;”> </em></h2><h3>1.     Business Model as art</h3><p>If your idea is great, it has to look great. If you want to go to an Angel Investor or want to convince your first customer, everything you can do to impress them should be done. You never get a second change to make a first impression. Graphical work or drawings are a great way to make more happening then just your content on post-its would have done.</p><p><span style=”font-size: 11px; line-height: 19px; text-decoration: underline;”>Approach</span></p><p>First you make a business model and decide what is your goal and target audience. Second your go out and find yourself a great artist with a good sense for business. Her will make a prototype that you test with one person of your target audience.  If they like it, you finalize. Make it look exclusive and don’t make too many copies. It’s art! Be aware that aiming for the best looking model can be time consuming.</p><p><strong style=”font-size: 11px; line-height: 19px;”><span style=”text-decoration: underline;”>Example</span></strong></p><p><strong style=”font-size: 11px; line-height: 19px;”><span style=”text-decoration: underline;”> </span></strong></p><div class=”captionImage left” style=”width: 600px;”><strong style=”font-size: 11px; line-height: 19px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/Business-model-communication-art.png” alt=”Business Model Canvas Communication” title=”Business Canvas Pepijn Barnard” width=”600″ height=”588″/><p class=”caption”>Business Model Canvas illustration <span style=”font-size: 11px; line-height: 19px; font-weight: normal;”>(by </span><a style=”font-size: 11px; line-height: 19px; font-weight: normal;” title=”Business Model Canvas” href=”http://www.pepijnbarnard.nl/102838/588757/illustration/business-model-canvas”>Pepijn Barnard</a><span style=”font-size: 11px; line-height: 19px; font-weight: normal;”>)</span></p></strong></div><p><strong style=”font-size: 11px; line-height: 19px;”> </strong></p><p> </p><p>Another graphical approach can be found here (in Dutch). Sketching and drawing also can be a good way to represent your business model. <a title=”Business Model Canvas Nespresso” href=”http://businessmodelsinc.files.wordpress.com/2009/10/nespresso_businnes_model.png”>This drawing</a> looks very similar to our Nextpresso example. <a title=”Business Model Canvas Amazon” href=”http://4.bp.blogspot.com/_NS021FqASSU/SoQDzijbZTI/AAAAAAAAAGE/rDqyeTwFVgo/s1600-h/Sellaband_Business_Model.png”>This</a> one is quite busy, but holds a lot of information.</p><h3>2.     Posters</h3><p><em>Pdf-posters</em> do very well in hallways and your office. It will be inviting to react on such a poster and it fosters discussions. Posters are very useful in ‘proclaiming the gospel’ and generate ideas on how to create new gospels.</p><p> </p><div class=”captionImage left” style=”width: 440px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/Business-model-communication-pdf-poster.png” alt=”Business Model Canvas Communication PDF Poster” title=”Business Canvas Pepijn Barnard” width=”440″ height=”315″/><p class=”caption”>Communication about your business model canvas by creating a poster</p></div><p><span style=”text-decoration: underline;”>Approach</span></p><p>Looks are everything! Presenting your business model in a beautiful design makes it inviting to look at – and react upon. Therefore, make sure to use clear statements, easy-to-read fonts and a high resolution. After looks, speed is a good second. Generating the poster right after the high-energy workshop session keeps everybody enthusiastic. Location is key! Hang the poster close to those that made it, since you might want to explain elements or give some guidance to discussions that pop-up in front of the poster.</p><p><span style=”color: #e3004a; font-size: 11px; line-height: 14px;”>3.     Pitch presentation</span></p><p><em>Output using dynamic export to .ppt</em> enables you to present your model and take your audience through the story from customer problem, via value proposition and revenue streams to key activities, resources, partners and costs.</p><p> </p><div class=”captionImage left” style=”width: 600px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/_resampled/resizedimage600455-business-model-canvas-powerpoint.JPG” alt=”Business model canvas powerpoint” title=”You can export your business model canvas as a Powerpoint format” width=”600″ height=”455″/><p class=”caption”>Business model canvas exported to Powerpoint</p></div><p><span style=”text-decoration: underline;”>Approach</span></p><p>After exporting your business model to a PowerPoint-presentation, you can customize the lay-out of your slide-deck. Use the house style of your company (to-be). Try using the endless possibilities in PowerPoint to substantiate your story and the point you want to make. <a title=”Ted talk Simon Sinek” href=”http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.htmll”>Start with why!</a> In the customer problem lies the reason you exist.</p><p><span style=”color: #e3004a; font-size: 11px; line-height: 14px;”>4.     Simple cut and paste</span></p><p>By inserting a representation in documents or presentation in software like MS office tools, you can present (parts of) your Business Model Canvas in other documentation to clarify your message, substantiate choices or share and generate ideas.</p><p><span style=”font-size: 11px; line-height: 19px; text-decoration: underline;”>Approach</span></p><p>Typically in a business plans a business model is expected. Also in project plans a business model will clarify the context. We advise not to trough the canvas direct in your audience’s face, but build it up, step by step.</p><p><span style=”font-size: 11px; line-height: 19px; text-decoration: underline;”>Example</span><span style=”font-size: 11px; line-height: 19px;”>: </span><span style=”font-size: 11px; line-height: 19px;”>You know </span><a style=”font-size: 11px; line-height: 19px;” title=”Wikipedia: cut-copy-past” href=”http://en.wikipedia.org/wiki/Cut,_copy,_and_paste”>crtl-c, ctrl-v</a><span style=”font-size: 11px; line-height: 19px;”>…. we don’t think that this needs an example.</span></p><p><span style=”color: #e3004a; font-size: 11px; line-height: 14px;”>5.     Intranet pages</span></p><p><em>Output in html</em> is suitable for communicating your business model via the public company website, intranet, etc. Via intranet, employees have easy-access to the fundamental aspects of their organization.  Partner with whom you collaborate on realizing your business model can als o be a potential target audience. A benefit is that you audience will only see those details, that they are interested in, by simply clicking on the boxes.</p><p> </p><div class=”captionImage left” style=”width: 600px;”><div class=”captionImage left” style=”width: 600px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/_resampled/resizedimage600316-Business-model-communication-html-output.png” alt=”Business model canvas in HTML” title=”How you can export your business model canvas as a HTML format” width=”600″ height=”316″/><p class=”caption”>Business model canvas settings for export to HTML</p></div></div><div class=”captionImage left” style=”width: 600px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/_resampled/resizedimage600320-business-model-canvas-HTML-report.JPG” alt=”Business model canvas in HTML” title=”You can export your business model canvas as a HTML format” width=”600″ height=”320″/><p class=”caption”>Business model canvas exported to HTML</p></div><p><span style=”font-size: 11px; line-height: 19px; text-decoration: underline;”>Approach</span></p><p>Before generating an HTML-report, think about the goal of your report. What should your report consist of? What will your starting page look like? A cascading stylesheet helps to simply generate a intranet page in your companies house style.</p><p><span style=”color: #e3004a; font-size: 11px; line-height: 14px;”>6.     Word-reports</span></p><p><em>Generating an RTF-report for MS Word</em>, to present models that contain a lot of  information, in which the documentation of the model is included in the report. Presenting the canvas itself is in most cases sufficient. However, when a lot of documentation is used to substantiate choices, this function is very useful for communicating this rationale behind your business model.</p><p> </p><div class=”captionImage left” style=”width: 600px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/_resampled/resizedimage600315-Business-model-communication-link.png” alt=”Business Model Canvas Communication PDF Poster” title=”Business Model Canvas RTF report” width=”600″ height=”315″/><p class=”caption”>Communication about your business model canvas by creating a RTF report</p></div><p><span style=”text-decoration: underline;”>Approach </span></p><p>We advise A3 landscape to present canvas models to keep element readable. After generating an RTF report for MS Word, it is important to customize the report.  The documentation is reported in tables, intended to improve the readability and analyzability of the business model and it’s documentation. Make sure this will be the case for your model, since big models come with big communication challenges! As for HTML-reporting, several settings can be adjusted in the BiZZdesign Business Model Canvas tool. </p><p><span style=”color: #e3004a; font-size: 11px; line-height: 14px;”>7.     Implementation view e.g. using ArchiMate 2.0</span></p><p>A business model typically is a starting point for implementation. Implementations are about finding the first customer, pivoting the model  and eventually get your processes and supporting IT in place. <a title=”Consultancy Enterprise Architecture” href=”http://www.bizzdesign.com/consultancy/enterprise-architecture-management/eam-consultancy/#Do the right thing vs doing the things right”>Enterprise Architecture</a> is a proven instrument to help you in this journey. Transforming the ‘post-its’ in your Business Model Canvas into implementation concepts, e.g. using <a title=”ArchiMate for Enterprise Architecture” href=”http://www.bizzdesign.com/consultancy/enterprise-architecture-management/archimate/#Do the right thing vs doing the things right”>ArchiMate 2.0</a>, will help you translate your value propositions (and the way you intend to deliver these propositions to your customers) into your architecture models. The generated concepts can be added to your architecture repository and used to build roadmaps that will guide you from your AS-IS state, to your TO-BE state. BiZZdesign Business Model Canvas Software offers the possibility to generate architecture models from your business models and keeps track of relations and changes. Typically Enterprise Architects, Business Architects and project managers are interested in these views.</p><p><span style=”font-size: 11px; line-height: 19px; text-decoration: underline;”>Approach</span></p><p>There is a standard mapping between canvas concepts and architecture concepts. You might want to adjust this by choosing from the concepts that your company has agreed to use, for instance in conventions. You can adjust the ‘implementation concept’ per ‘post-it’. Then you simply generate a set of architecture concepts (processes, applications, business interfaces, actors) that will form the basis for the implementation models.</p><p><span style=”font-size: 11px; line-height: 19px; text-decoration: underline;”>Example:</span></p><p> </p><div class=”captionImage left” style=”width: 600px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/_resampled/resizedimage600442-business-model-canvas-example.png” alt=”Business Model Canvas Communication PDF Poster” title=”Business Model Canvas Example” width=”600″ height=”442″/><p class=”caption”>Communication about your business model canvas by creating a RTF report</p></div><p><span style=”color: #e3004a; font-size: 12px; letter-spacing: 1px; line-height: 15px; word-spacing: 1px;”> </span></p><h2>Conclusions and next steps</h2><p>We described multiple ways to present a Business Model. Presenting your business model can foster discussions and improves the exchange of ideas. It is important to have everybody on the same page, before you go into implementation mode. Referring back to your original idea is of key importance. The artistic approach is great, but time consuming. Tooling is a useful aid in communicating your business model, making all kinds of communication and views easy. Feel free to share in your thoughts and suggestions on alternative presentations from your practice.</p><p>BiZZdesign organizes<a title=”Training Business Models” href=”http://www.bizzdesign.com/training/business-model-management/#Do the right thing vs doing the things right”> training on Business Model Innovation</a> in London (UK), Brussels (BE) and Amersfoort (NL – <a title=”BiZZdesign the Netherlands” href=”http://www.bizzdesign.nl/training/business-model-management/”>see our Dutch website</a>). More about BiZZdesign’s Business Model Management services and a reference to recent webinars on this subject can be found <a href=”http://www.bizzdesign.com/consultancy/business-model-management/bmm-consultancy/#Do the right thing vs doing the things right”>here</a>.</p>

<p style=”line-height: 18.99147605895996px;”><span style=”font-size: 11px; line-height: 19px;”>As BPM, BA or EA professional, you help to optimize implementation of change and operations. Your focus is: </span><strong style=”font-size: 11px; line-height: 19px;”>Doing the things right!”.</strong></p><p style=”line-height: 18.99147605895996px;”>Today we see clients struggle with the question: “<strong><a title=”Blog: Business Models: Do the right thing” href=”http://www.bizzdesign.com/blog/business-models-do-the-right-thing/”>Are we doing the right things</a>?” </strong>Your customers, partners and competition demand that flexibility is the standard. Innovation of who you are, what markets you are in and how you make money in these markets become relevant issues! It is time to reinvent your business model! Relate your communication and implementation work to a common view of your current and future business models.</p><p style=”line-height: 18.99147605895996px;”>In this energetic <a title=”Blog: Business Models: Do the right thing” href=”http://www.bizzdesign.com/about-bizzdesign/events/business-model-innovation”>one hour webinar</a> we present the following topics:</p><ul><li>Business Model Canvas</li><li>Innovation</li><li>Relations to Enterprise Architecture, BPM and Business Analysis</li></ul><div><div class=”captionImage left” style=”width: 411px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/Doing-the-right-things-vs-doing-the-things-right.png” alt=”Doing the things right vs doing the things right” title=”Is it time to reinvent your business model?” width=”411″ height=”309″/><p class=”caption”>Business Model innovation webinar</p></div></div><p style=”line-height: 18.99147605895996px;”><span style=”font-size: 11px; line-height: 19px;”>This webinar about Business Model Innovation will take place at the 19th of march at 17:00 (CET) and is set-up by BiZZdesign North America, but can be attended by people worldwide. </span><span style=”font-size: 11px; line-height: 19px;”>For more details about this webinar and registration, please send an email to <a title=”E-mail Ericka” href=”mailto:e.aguilera@bizzdesign.com”>Ericka Aguilera</a></span><a style=”margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; font-size: inherit; vertical-align: baseline; text-decoration: none;” title=”BiZZdesign North America” href=”mailto:e.aguilera@bizzdesign.com” target=”_blank”>, </a><a title=”BiZZdesign office North-America” href=”http://www.bizzdesign.com/contact/north-america/#BiZZdesign North-America”>BiZZdesign North-America</a></p><p style=”line-height: 18.99147605895996px;”>More <a title=”Blogs by Remco Blom and Tim Vehof” href=”http://www.bizzdesign.com/blog/serviceline/business-model-management”>blogs about Business Model Management</a> can be found here!</p>

<p><span style=”color: #505050; font-size: 11px; line-height: 19px;”>In an earlier blogpost </span><span style=”color: #505050; font-size: 11px; line-height: 19px;”>we described the issue of ‘doing the things right’ vs. ‘doing the right things’. In that blogpost we introduced the </span><a style=”font-size: 11px; line-height: 19px;” title=”Blog ‘Business Models: Do the right thing'” href=”http://www.bizzdesign.com/blog/business-models-do-the-right-thing/”>Business Model Canvas</a><span style=”color: #505050; font-size: 11px; line-height: 19px;”> (Osterwalder, 2009) as a useful tool for describing how a business creates, delivers and captures value.</span></p><p>In this posting, we will elaborate on Business Models, introducing the subject of Business Model Analysis. We will describe the rationale for doing analyses and present different possible techniques using the case of Nextpresso, a virtual coffee-cup company. The example model is included, in a trial version of our software. Download the trail version of the <a title=”Business Model Module” href=”http://www.bizzdesign.com/tools/business-model-canvas-module/”>BiZZdesign Business Model Canvas Software</a> to learn more about this Tool.</p><h2><span style=”color: #e3004a; font-size: 11px; line-height: 14px;”>Business Model Analysis</span></h2><div class=”captionImage left” style=”width: 600px;”><p>Analysis of business models answers questions concerning why and how a venture is, or will be, viable and valuable; After completing a Business Model Canvas for a current or future business Model, designers have questions such as:</p><ul><li>Where are our revenues coming from? </li><li>What value is delivered to which markets? </li><li>What costs are involved in delivering that value? </li><li>Are our perceived key activities and key resources as important for gaining revenues as we think they are? </li><li>If we change our model in a specific way, what are the effects?</li></ul><p>This requires insight in the elements of the business model, attributes of the elements and the relations between different elements. Results from analysing these elements, attributes and relations become the foundation for business model change and innovation in an organization. When conducting analysis on a business model, there are different perspectives to start from. In our example, each possibility for an analysis is done from a different perspective, answering a specific question.</p><h3>Case and tool introduction</h3><p>In this blog we will present different possibilities for analysis on the Business Model Canvas for a virtual coffee-cup company, Nextpresso. The Nextpresso machines brew espresso from coffee capsules, a type of pre-apportioned single-use aluminium container of roasted coffee with a variety of flavours. Nextpresso initially operates in the Dutch coffee market and intends to “cuppify” the traditional coffee world from there.</p><p><span style=”font-size: 11px; line-height: 19px;”>We will present several possibilities for analysis using the <a title=”Business Model Canvas tool” href=”http://www.bizzdesign.com/tools/business-model-canvas-module/”>BiZZdesign Business Model Canvas Software Tool</a></span><span style=”font-size: 11px; line-height: 19px;”>. Using a tool for Business Modelling is useful since the model is created and stored in a central place, reducing the risk of miscommunication and maximizing the effect of collaboration. Furthermore, communication is made easier through publication functions (html, word, pdf-posters), making the business model better accessible. Needless to say, this is quite important for models that describe how your company creates value. Especially in the case of Business Model Analysis, tooling can help identifying strengths and weaknesses through relating building blocks, and providing insight in cash flows by calculations. Finally, tools help you to work your way “downstream” from your high level business model, to more detailed implementation views e.g. process models, customer journey maps and enterprise architecture models.</span></p><h3>Business Model Canvas for ‘Nextpresso’</h3><p>The Canvas below presents the current business model of Nextpresso. As said, Nextpresso is a coffee-cup company, providing “Great espresso experiences at home and at the office”.</p><p><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/_resampled/resizedimage600476-Business-model-canvas-for-Nextpresso.png” alt=”Business Model Canvas made for Nextpresso” title=”This Business Model Canvas was made for the virtual coffee-cup company Nextpresso” width=”600″ height=”476″/></p><div class=”captionImage left” style=”width: 600px;”><p class=”caption”>Business Model Canvas Nextpresso</p></div><h2><span style=”font-size: 1em; line-height: 19px;”>Comparison of business models</span></h2><p>If we enter a new market, how will this affect our revenues? If we stop providing certain services, will we decrease our costs? Why is the model of our competitor more successful than our model? Comparing different business models is useful in addressing such questions. The Nextpresso case provides a good example of such an analysis:</p><p><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/_resampled/resizedimage600449-Business-model-canvas-for-Nextpresso-new.png” alt=”Business Model Canvas made for Nextpresso” title=”This Business Model Canvas was made for the virtual coffee-cup company Nextpresso” width=”600″ height=”449″/></p><div class=”captionImage left” style=”width: 600px;”><p class=”caption”>New Business Model Canvas Nextpresso</p></div><p><span style=”font-size: 11px; line-height: 19px;”>The Canvas represents the business model of Nextpresso according to the situation before the value proposition ‘Great espresso experience at the office’ was added. At first Nextpresso provided machines and cups for households only. One can see the differences in Customer Segments, Channels, Customer Relationships and Revenue Streams. When elements from the other business model would have been removed, one should have these elements indicated with red. While knowing these differences, Nextpresso can calculate the differences in revenues and costs before and after this change. In the next example, we will present an example of calculating these costs and revenues.</span></p><p><span style=”font-size: 11px; line-height: 19px;”>Typical usage of business model comparison addresses questions regarding GAP-analyses (difference between as-is and to-be models), analyses on optional changes to a business model and comparison of alternative business models for the future. (Note: the feature to compare business models canvasses is standard available in BiZZdesign-software from release 4.2 and up)</span></p><h2>Analyzing Revenues and costs</h2><p>What value do we deliver to which markets and what costs are involved in delivering that value? Where are our revenues coming from? What prices generate what sort of revenues? The ‘Costs and revenues’ function provides a useful way of addressing these questions. Organizations get a simple and clear oversight in the size of the markets they operate in, revenues per revenue stream and costs per cost structure. </p><div class=”captionImage left” style=”width: 600px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/_resampled/resizedimage600122-Business-model-canvas-Nextpresso-cost-and-revenue.png” alt=”Business Model Canvas Costs and Revenues made for Nextpresso” title=”This Business Model Canvas Costs and Revenues was made for the virtual coffee-cup company Nextpresso” width=”600″ height=”122″/><p class=”caption”>Costs and Revenues. Business Model Canvas Nextpresso</p></div><div class=”captionImage left” style=”width: 531px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/Business-model-canvas-detailled-cost-structure.png” alt=”Business Model Canvas detailled costs structure made for Nextpresso” title=”This Business Model Canvas detailled costs structure was made for the virtual coffee-cup company Nextpresso” width=”531″ height=”278″/><p class=”caption”>Detailled costs structure. Business Model Canvas Nextpresso</p></div><p><span style=”font-size: 11px; line-height: 19px;”>For an overview of revenues and costs, specific information per Cost Structure and Revenue Stream serves as input:</span></p><p><span style=”font-size: 11px; line-height: 19px;”> </span></p><div class=”captionImage left” style=”width: 530px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/Business-model-canvas-detailled-marketing.png” alt=”Business Model Canvas marketing made for Nextpresso” title=”This Business Model Canvas marketing was made for the virtual coffee-cup company Nextpresso” width=”530″ height=”275″/><p class=”caption”>Marketing. Business Model Canvas Nextpresso</p></div><p align=”center”><span style=”font-size: 11px; line-height: 19px;”> </span></p><h2>Analyzing the customer relations</h2><p>In the Nextpresso case, management asks themselves: “Do we have different operating concepts for our segments ‘Households’, ‘Office users’ and ‘Companies’? Why? How many? Using the Customer Relations Landscape Map in BiZZdesign Architect, an answer to those questions can look like this:<span style=”font-size: 11px; line-height: 19px;”> </span></p><div class=”captionImage left” style=”width: 530px;”><div class=”captionImage left” style=”width: 600px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/_resampled/resizedimage600202-Business-model-canvas-customer-relationships-landscape-map.png” alt=”Business Model Canvas detailled marketing made for Nextpresso” title=”This Business Model Canvas detailled marketing was made for the virtual coffee-cup company Nextpresso” width=”600″ height=”202″/><p class=”caption”>Detailled marketing. Business Model Canvas Nextpresso</p></div><div class=”captionImage left” style=”width: 600px;”><div class=”captionImage left” style=”width: 600px;”><span style=”font-size: 11px; line-height: 19px;”>If you want to know what operating concepts your organization has for different Product Market Combinations (PMCs), this Customer Relations Landscape Map can be of service. It is typically conducted by organizations operating in segmented markets, e.g. retail banking, where concepts for wealth management relations are very different from concepts for standard retail banking relations.</span></div><div class=”captionImage left” style=”width: 600px;”><span style=”font-size: 11px; line-height: 19px;”><br/></span></div></div><h2/><h2/><h2>Analyzing the channels</h2><p>If you want to analyze, in addition to standard PMCs, through what channels your value propositions are delivered to your market segments, the ‘Channels Landscape Map’ can be of service. With this matrix, organizations can get better insight in <em>how</em> they deliver value.<span style=”font-size: 11px; line-height: 19px;”> </span><span style=”font-size: 11px; line-height: 19px;”> </span></p><div class=”captionImage left” style=”width: 600px;”><img class=”left” src=”http://www.bizzdesign.com/assets/BlogDocuments-2/_resampled/resizedimage600315-Business-model-canvas-channels-landschape-map.png” alt=”Business Model Canvas Channels made for Nextpresso” title=”This Business Model Canvas channels was made for the virtual coffee-cup company Nextpresso” width=”600″ height=”315″/><p class=”caption”>Channels. Business Model Canvas Nextpresso</p></div><p> </p><p>This Channels Landscape Map may be extended by mapping the Channels on different phases a customer is in (e.g. orientation, comparison, purchase, usage, complaint)</p><h2>Presenting your business model</h2><p>Communication to various stakeholders in your organization requires view mechanisms and various presentation options. BiZZdesign Architect provides many presentation options which we will discuss in a next posting.</p><h2>Conclusions and next steps</h2><p>We described types of analysis and we zoomed in on analysing the Business Model Canvas. Analysis of business models answers the question why and how a venture is, or will be, viable and valuable. Based on questions that represent perspectives on analyzing business models, the Nextpresso case shows different possibilities for conducting analysis. Tooling is a useful aid in business model analyses, making calculations and communication easy. Feel free to share in your thoughts and suggestions on alternative analyzes from your practice.</p><p><span style=”font-size: 11px; line-height: 19px;”>BiZZdesign organizes </span><a style=”font-size: 11px; line-height: 19px;” href=”http://www.bizzdesign.com/training/business-model-management/”>training on Business Model Innovation</a><span style=”font-size: 11px; line-height: 19px;”> in London (UK), Brussels (BE) and Amersfoort (NL – </span><a style=”font-size: 11px; line-height: 19px;” href=”http://www.bizzdesign.nl/training/business-model-management/”>see our Dutch website</a><span style=”font-size: 11px; line-height: 19px;”>). More about BiZZdesign’s Business Model Management services and a reference to recent webinars on this subject can be found </span><a style=”font-size: 11px; line-height: 19px;” href=”http://www.bizzdesign.nl/consultancy/business-model-management/”>here</a><span style=”font-size: 11px; line-height: 19px;”>.</span></p></div></div>

Is Alex Osterwalder’s Business Model Canvas, BMC, an ontology or a (business) architecture as it is sometimes claimed or… something else?To start with, BMC cannot be both a (business) architecture and an ontology. That is, assuming that an architect…