PwC’s CIO/CMO Roundtable with Geoffrey Moore
Guest Post by Ted Shelton On a recent evening in Silicon Valley, PwC hosted the well-known author Geoffrey Moore and 15 CIOs and CMOs from some of the leading Bay Area global technology firms. Over dinner Geoffrey led a spirited conversation on the new challenges that CIOs and CMOs are facing – rapid expansion of digital tools and techniques as a part of marketing activities; blending of marketing with other functional areas such as customer […]
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