The Brand Canvas

Designing and understanding brands and how the behave as figments of their own is hard enough. Having a simple structure that one can use to design and / or understand a brand makes designing businesses so much easier. More details to come on this topic… The Brand Canvas License This work is licensed under a Creative […]

Charisma, connection and brand

How do we make sense of brands and the like? How do brands actually work? And how does that connect with charisma, with ‘self-as-brand’? The starting point for this one was a re-tweet from narrative-knowledge guru Shawn Callahan: unorder: RT @thaler: Yesterday, in a program for Brazilian professional communicators, a participant defined charisma as the ability […]