Make Your Brand “Voice” Loud and Clear.

(Forrester clients, read full report “Give Your Brand A Voice — Literally” here) Voice is marketing’s most significant paradigm shift this decade —one that has far-reaching implications for how brands engage customers and prospects. Read Fo…

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song th…

Empower Autonomous Teams To Accelerate Digital Delivery

The need for speed has never been greater. Empowered customers are fickle. Big tech is disintermediating you. Disruptors lurk in the darkest corners of your markets, ready to rise kraken-like to swallow your floundering ship whole. Your prospects are b…

ArchiMate® Standard and Other Modeling Notations – A Conversation with Marc Lankhorst

This blog, the second in a series with Marc Lankhorst, Managing Consultant for BiZZdesign, looks at how standards can be used together to help organizations better facilitate the transformations and changes they need to make.

Not All Innovation Is Created Equally

I talk to clients about their plans to innovate with technology all the time; especially technologies that are emerging, like the ones I blogged about here from our report the Top Emerging Technologies to Watch 2018. It’s become clear to us that findin…

“Enterprise Architecture As A Service” – How – REACH for the STARS

In two prior blogs, I described why “Enterprise Architecture As A Service” (EA As A Service) would be a good thing and what it might look like.

Why? Because a properly implemented service delivery model would put the emphasis in more appropriate places:

Production and use value versus EA as a deliverable
Timely value along the way versus at the end
Clear expectations versus vague promise
Support and enablement versus ivory tower compliance
What? A portfolio of services provided on demand in service categories:

Planning Services to scope based on need
Buy-in/collaboration Services to ensure the right people in the organization are engaged
Development Services to build the right parts of an EA at the right time
Management Services to ensure that the EA efforts delivers value consistently
Usage Services to derive value from the EA
Decision Support Services to support Portfolio Governance decisions