The Digital Future: Services Oriented Architecture and Mass Customization, Part 3A

From Parts 1 and 2

Part 1 discussed the four ages of mankind.  The first was the Age of Speech; for the
first time humans could “learn by listening” rather than “learn by doing”; that
is, data could be accumulated, communicated, and stored by …

The Digital Future: Services Oriented Architecture and Mass Customization, Part 3A

From Parts 1 and 2Part 1 discussed the four ages of mankind.  The first was the Age of Speech; for the first time humans could “learn by listening” rather than “learn by doing”; that is, data could be accumulated, communicated, and stored by verba…

As CVS Goes Post-Digital, Walgreens Reverts to Pre-Digital

For a case study on how marketing must break from past practices, one needn’t look further than two recent announcements, one from CVS and the other from Walgreens. One company is pushing the boundaries of retail healthcare; the other is looking back a…

Achieve Enterprise Social Intelligence (Despite Social Data Deficiencies)

January 1 is upon us which means new year resolutions, fresh plans, and endless possibilities. One area marketers should focus on in 2018: social intelligence. Why? Social data can influence the entire enterprise and put humanity back in customer data …

What keeps CEOs awake at night?

Nightmare 1 – Competing with newer and nimble competition, who have better and more modern business models New start up companies are generally more nimble that established companies, but are more fragile and prone to failure once the venture capital money runs out. New start up companies may end up being very successful capturing customers […]