How not to do social-business

At the Dachis Social Business Summit, one of the presenters, from Forrester, showed off their notion of the Always-Addressable Customer – combining geolocation and mobile to tailored marketing-messages. The presenter was clearly excited about it, and the two examples she showed

Is Social Media Leadership Critical for a CIO?

Do CIOs need to engage and evangelize public social media networks to effectively lead their organizations in social media initiatives? Or is facilitating connection and collaboration among employees and clients enough? Who is most responsible for cultivating a social corporate culture? These are the questions I asked myself after reading the news that only about 10 percent of CIOs in the Fortune 250 are using public social networks. According to harmon.ie’s research, a paltry 4% […]

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  3. Social Media as the CIO’s Trojan Horse

Connection is what matters

A great Tweet from Oscar Berg this morning: oscarberg: IMO #socbiz is primarily a mindset&way2see business in increasingly connected & digital age I think he’s exactly right there: in essence, ‘social business’ is a different mindset about the way a business relates with others, and also with itself (as in the now seemingly-all-but-forgotten ‘Enterprise 2.0′). […]