How I See the Enterprise Architect Role Evolving: From IT Custodian to Business Transformation Catalyst

By Prabhakar V The COO turns to the Enterprise Architect during an operations review: “Can we shift our aftermarket business to a servitized model in the next 180 days?” If your first thought is about […]

The IT4IT™ Standard as the Engine for Transformation: Driving L’Oreal’s Beauty Tech Value Transformation

At L’Oréal, our purpose is to create the beauty that moves the world. Our mission is to invent the future of beauty by becoming a true Beauty Tech powerhouse.

To move full speed ahead on our digital-first ambition, we must revolutionize the way we operate. As we embrace new technologies and more agile ways of working, L’Oreal IT embarked on our ‘Road to Excellence’ journey.

Architects Must Go Where Value Flows and Make Process-Outcomes The Center Of EA

Customer journeys, value streams, and day-to-day processes are where value is created, or lost. Yet most EA teams still optimize IT systems in isolation, invisible to the business outcomes they’re supposed to enable. GenAI is now automating decis…

From Dough to Delivery: What Baking Cookies Teaches Us About Flow Metrics

If you lead technology or product development, you already know this: competition is relentless, customer expectations are rising, and operational efficiency has never been more vital. Whether you’re delivering digital platforms or producing something as tangible as cookies, success depends on how well your organization can translate demand into value at speed and scale. Yet,…

Agentic AI for the Next-Generation Contact Center; What CXOs Need to Decide Now

By Sanjoy Ghosh, AI & Digital Engineering Leader The last wave of “AI for the contact center” concentrated on assist: call summaries, auto-notes, knowledge snippets. Those are real wins when deployed with guardrails; one insurer’s direct […]