Who is the customer?

Who is the customer, in a business model?
That’s perhaps not as simple as it sounds. I’ve been working on a long how-to post on using Business Model Canvas in a non-profit context, and realised that even in a commercial context it can get very messy once we move outside of the relatively simple ‘world’ that […]

Where marketing meets enterprise-architecture

Rethinking the enterprise from a customer-centric perspective was another theme that came up in that conversation with Robert Phipps last week, in this case with a bit of virtual help from Chris Potts.
The ‘conventional’ way of viewing an enterprise is that of the stock-market – and, apparently, US commercial law – which seems to regard the […]

Taking a turn on the BMCanvas

The basic question I’m exploring visually here is “Is there another perspective to be found using the BMCanvas by Alexander Osterwalder at any orientation?” For the Architect (whatever prefix is used Business/Enterprise/IT) relating to the concept of different orientations may help in focusing the effort on the areas most important to the sponsor. The value […]

Iteration #5 of a new Business Model for MTB Stage Races

Writing the Pitch! In the fifth iteration I’ve written a pitch to present the business idea as it would be presented to potential participants. The pitch answers the basic set of questions: Who, What, When, Where, Why and How. The Pitch Welcome to Masters of the Trail 2012: For this nine-day event we are working […]

Quirky – Socially Developed Products

A Socially Developed Product™

Quirky-infographic

Inventors pay $99 to submit their idea to the this co-creation platform.  Then the community of designers with co-design and improve the product.  Then Quirky helps the inventor sell the product and if enough people buy it – then it will go into production.  Revenues from the “e-shop” are shared with the community of influencers.

Posted via email from Jeffrey Blake – The Brand Hammer | Comment »

Enterprise Architecture as the Office of the CEO

We are used to the idea of a Programme/Project Management Office (PMO) but often organisations fail to understand (or perhaps deliberately misunderstand) what the Enterprise Architecture function does. I propose that the Enterprise Architecture function is, in effect, an Office of the CEO, or an Office of the CEO and Strategic Change Management. The book […]

How to elaborate a Business Model with Enterprise Architecture?

How does an Enterprise Architecture and a Business Model work together? Successful organisations are those that improve and innovate their Business Models to find a profitable niche against their competitors. But a new Business Model alone is not enough. It needs to be implemented and executed. This is where an Enterprise Architecture comes in. If […]

Iteration #4 of a new Business Model for MTB Stage Races

In the fourth iteration we are piloting the business model by taking it to the market. We are currently allowing people to sign up to become eligible for the selection of riders. At the same time we are working with other partners pitching the idea to serious sponsors. If you want to join up all […]

Iteration #2 of the Business Model for MTB Stage Races

In iteration #2 there are some more details and concepts has been shifted around or renamed. The basic idea is still the same. Even though the business innovation might not be visible it is in there. As time goes by details will be found, explored and put into supporting documents.