Why Carl Jung Would Criticize Today’s Value-Based Marketing

GUEST BLOG POST, FROM DREW GREEN As a voracious media consumer, I’m exposed to a mind-numbing amount of advertising. Enough that trends start to emerge. One recent trend standing out more than others is an influx of “cause marketing” tactics, where bra…

Another 20 million faces

Just over a year ago, Microsoft launched some software that would guess how old you were. Millions of people were persuaded to donate a selfie to Microsoft in return for playing this game. See my post 85 Million Faces (October 2016).Google’s latest fac…

Down the rabbit-hole with ‘evidence-based’

If we want to make something ‘evidence-based’, then what exactly is ‘evidence’? On the surface the answer might seem obvious – I mean, evidence is evidence, right? But in practice, as soon as we look a little closer, the evidence

The IT4IT™ Standard – What is all the fuss about? Isn’t it just an architecture after all?

In October 2015, The Open Group launched a new standard, The Open Group IT4IT™ Reference Architecture, and I personally feel this may have been one of the biggest events when it comes to the history of IT. At last, IT is starting to really mature! Let me tell you why I have this view.

Concept-development, and our role for Patreon

“I think we’re onto something here.” That was my colleague and designer Joseph Chittenden, talking about a rethink that came up from the previous post here on ‘Hope, optimism and delusion‘, in relation to our current Patreon project to make