1 month, 21 days ago

Relationship Design: Are Brands Less Self-Aware Than Bots?

Link: https://go.forrester.com/what-it-means/ep80-relationship-design/

Does your brand converse with customers, or are you the digital version of a boring, monologuing dinner party guest? Hashtag inventor Chris Messina discusses why relationship design is key to making brand conversation work.  Featuring: Chris Messina, Inventor of the Hashtag Show Notes: You pull up your auto insurance company’s chatbot.   It asks: “What can I help you with?”   You respond: “I need to revise an insurance claim.”  But the […]