in-store marketing – EA Voices

#NRF2018’s Focus On Customer-Associate Engagement

January 22, 2018 by Ananda Chakravarty

At the packed NRF Big Show #NRF2018 in New York last week, many retailers looked at vendors touting new tech, including AI, AR/VR, and more, all in the name of improving customer experiences. But most of those same retailers know that, before leaping i…

Amazon Blends Digital and Physical Experiences At Their New Book Store

September 5, 2017 by Bruce Eppinger

Recently I stopped in at the new Amazon Book store on 34th Street in Manhattan to see how Amazon is re-imagining the in-store experience. While Amazon has much to learn about retail from the brick and mortar giants, physical stores can learn a lot from how Amazon is successfully bringing the digital experience into the […]

Digital Store Technologies Take the Stage For Both Customer and Associate Experience.

July 27, 2017 by Ananda Chakravarty

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater? It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience. My colleague, Brendan Miller […]