One week ago

Open Badges from The Open Group

The Open Group is pleased to announce the piloting of our Open Badge program for the professional certification programs. Over the coming months, we will be issuing digital badges for all of The Open Group Certification Programs. These web-enabled badges will allow everyone with an Open Group certification, to clearly, more simply, and consistently promote their Open Group credentials online.

One week ago

The Allure of Small

I’ve always been drawn to small. I suspect it’s because I started out small. Not in the “all-babies-start-out-small-duh-forrester-analyst” way, but in the “this-kid-is-undersized-for-his-age-what’s-wrong-with-him” way. A late growth spurt made all that go away, but it left me with a lingering fondness for smallness. Small can be good. But is small, good, in marketing? The activist […]

One week ago

Why The Convergence Of Adtech And Martech Matters

As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part of an emerging broader marketing mindset shift that focuses on quality rather than scale. Today’s customers demand experiences that are engaging […]

One week ago

CEAN: The critical path

Maybe this is a bit too project management for some, if so just skip  https://drive.google.com/open?id=0B91hUBf4y2-gSDlCYnh5d012X2s   Related Post CEAN: Business frameworks The family CEAN: Partnering Enterprises What are you worth as an architect

One week ago

Marketers In Asia Pacific: What Are Your Top Martech Challenges?

Forrester’s 2017 Asia Pacific Martech Challenges Survey is open, and we’re looking for B2C marketers in the region to provide their perspective. If you’re a marketing leader who is involved in marketing technology (martech) decisions and implementations, please take a moment to complete the survey. Marketers in Asia Pacific are increasing their spending on martech. […]

8 days ago

A Random Walk Through Ikea With James McQuivey

Come with me on what I’m calling a random walk with James McQuivey. This walk is through Ikea. I went there in search of a simple question: What is it about this experience that gives Ikea one of the top performing Brand Energy scores in our recent Brand Energy Framework debut? One answer we already […]

8 days ago

Apple 10th Anniversary Of The iPhone – What’s Next?

Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing […]

9 days ago

The Quest For The Holy Grail Of Team Messaging Apps: Finding Your Perfect Solution

We’re seeing a significant challenge today in finding the right enterprise-level team messaging app that’s easy to use, compatible with a work environment, and combines various daily functions so employees don’t have to bounce back and forth between platforms or apps causing confusion. There’s quite a proliferation of team messaging apps in the market, and […]

9 days ago

Continuous Delivery and Release Automation – Critical To DevOps Success

I am seeing more and more inquiries focused on driving business transformation where the transformation depends on software and business technology.  ING is a model for digital transformation, and Ralph Hamers, CEO, has publicly reinforced the bank’s transformation. Hamers stated “We have to recognize that technology is what Banks do”[i]. Every business today must focus […]