Autumn Events 2015

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Open Group Conference – Architecting the Boundaryless Organization

This conference ran from 19th to 22nd of October in Edinburgh.  My talk was on Boundaryless Customer Engagement, and took place on the Monday afternoon. The material was developed in collaboration with my colleague Andrew Forsyth.

The business value of customer analytics and big data is not just about what you can discover or infer about the customer, but how you can use this insight promptly and effectively across multiple touchpoints (including e-Commerce systems and CRM) to create a powerful and truly personalized customer experience.

For most organizations, mobilizing this kind of intelligence raises organizational challenges as well as technical ones. I talked about how some leading companies are starting to address these challenges, and described the vital role of enterprise architecture in supporting such initiatives.

Key takeaways:

  • A reference model for omnichannel consumer analytics and engagement.
  • An architectural approach for closed-loop integration across multiple customer touchpoints and diverse data platforms.
  • A template business case for building and extending your business and technical capabilities for customer engagement. 

    Unicom Data Analytics Forum – Exploring the Business Value of Predictive and Real-Time Analytics

    Was held at the Kensington Hilton in West London on 2nd December.

    My talk was on Real-Time Personalization – Exploring the Customer Genome. Retail and consumer organizations have started to develop more personalized interaction with customers, based on rapid analysis of a broad range of customer attributes and propensities, known metaphorically as “genes”. These may be used to target campaigns more accurately, or to generate the next best action in real-time for a specific customer.

    For more details and registration, please visit the Unicom website.

    Here are the two presentations. There are significant overlaps between the two.

    Autumn Events 2015

    by

    Open Group Conference – Architecting the Boundaryless Organization

    This conference ran from 19th to 22nd of October in Edinburgh.  My talk was on Boundaryless Customer Engagement, and took place on the Monday afternoon. The material was developed in collaboration with my colleague Andrew Forsyth.

    The business value of customer analytics and big data is not just about what you can discover or infer about the customer, but how you can use this insight promptly and effectively across multiple touchpoints (including e-Commerce systems and CRM) to create a powerful and truly personalized customer experience.

    For most organizations, mobilizing this kind of intelligence raises organizational challenges as well as technical ones. I talked about how some leading companies are starting to address these challenges, and described the vital role of enterprise architecture in supporting such initiatives.

    Key takeaways:

    • A reference model for omnichannel consumer analytics and engagement.
    • An architectural approach for closed-loop integration across multiple customer touchpoints and diverse data platforms.
    • A template business case for building and extending your business and technical capabilities for customer engagement. 

      Unicom Data Analytics Forum – Exploring the Business Value of Predictive and Real-Time Analytics

      Was held at the Kensington Hilton in West London on 2nd December.

      My talk was on Real-Time Personalization – Exploring the Customer Genome. Retail and consumer organizations have started to develop more personalized interaction with customers, based on rapid analysis of a broad range of customer attributes and propensities, known metaphorically as “genes”. These may be used to target campaigns more accurately, or to generate the next best action in real-time for a specific customer.

      For more details and registration, please visit the Unicom website.

      Here are the two presentations. There are significant overlaps between the two.

      HP Software Mid-Atlantic Customer Forum

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      Join your peers and Intact at the 2015 HP Software Mid-Atlantic Customer Forum.
      On September 16, Intact will be sponsoring the HP Software Customer Forum in Washington, DC.
      Event Location:
      W Washington DC
      515 15th St NW
      Washington, DC 20004
      Directions…

      Semiotics as the base how we model our world

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      Usually most architecture developed to day is based on some kind of semiotics and relies on determination, correspondence and non cultural background. We are building this concept from the well respected sign language used everywhere in the world in terms of traffic signs. As such is the argument that since all people use 150 road … Continue reading Semiotics as the base how we model our world →

      The Open Trusted Technology Provider™ Standard (O-TTPS) Approved as ISO/IEC International Standard

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      The Open Trusted Technology Provider™ Standard (O-TTPS), a Standard from The Open Group for Product Integrity and Supply Chain Security, Approved as ISO/IEC International Standard Doing More to Secure IT Products and their Global Supply Chains By Sally Long, The … Continue reading →

      Why did I become an Enterprise Architect?

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      You meet someone new. They ask you what you do… I say, “I’m an Enterprise Architect”, and this usually gets the conversation off to a difficult start, because the next question about what is an enterprise architect can be a tricky one. But on this occasion the response was: why did you become an Enterprise Architect? Well I…

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      1. Enterprise Architecture is difficult and abstract! NOT! Enterprise Architecture is not difficult and abstract! It is a…
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      3. Bridging the EA & Solution Architect Gap – Case Study This article looks at a case study to examine the…

      Going Digital & Agile Architecture

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      Recently, I’ve been reworking & tightening up some earlier ideas and putting them in a ‘Going Digital’ context. I’m posting them on LinkedIn to reach a slightly different audience.  
      Here are the posts so far:
      During the process, I’ve been reading/re-reading some great related articles that discuss agile architecture and the need recognise the business as a complex adaptive system. Here are the links with some favourite quotes:
      Is Agile killing EA #1?  By Charles Betz “the EA team needs to match the cadence of the Agile teams. This is a central challenge”.
      Is Agile killing EA #2?  By Jason Bloomberg.
      ” …if some company’s EA means nothing more than a lot of paperwork that gets in the way of basic goals like working software that keeps customers happy, then we can only hope Agile drives a nail into that coffin. On the other hand, sometimes the paperwork is a good thing. Only an overly dogmatic reading of the Agile Manifesto would lead one to conclude that we don’t need no stinkin’ documentation”.
      “Frameworks are cocaine for executives – they give them a huge rush, and then they move to the next framework”.
      Enterprise Architecture Finally Crosses the Chasm by Jason Bloomberg including an interview with Adrian Cockcroft formally the Cloud Architect at Netflix. 
      “The goal of architecture was to create the right emergent behaviours”.
      “..it makes more sense for them to pay most attention to the real-world  ‘wiggliness’ of organisation: the hidden, messy and informal dynamics of everyday human interaction in which they and everyone else are continuously immersed”.
      With the ‘Going Digital’ series, my aim is talk about real-world experiences and emerging techniques for doing “agile architecture’, or business change design, or whatever it gets called in the future. All I know is that it isn’t framework-centric and that many who carry the title Enterprise Architect will have trouble giving up their particular drug of choice! I’m interested to hear what others are doing; what’s working for you – and what doesn’t.
      I guess like many of have lived with the ‘EA’ label, I’m tending to avoid the term, so as not to confuse what I do with the framework-centric, heavy modelling, and ‘certified’ practices stuff.
      Has anyone seen a good job description? 🙂 

       Update Feb 27th, 2017: To see where these thoughts now are going, please take a look at the Found In Design un-book and  the Horses and Unicorns story.