Four Forces Drive The Consumer’s Tech Stack

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forreste…

Service, product and architecture terminology

This one’s a follow-on to the ‘Service, product, service‘ post, but with an emphasis on the role of architecture-terminology itself, rather than any specific item referred to by that terminology. This starts with a private LinkedIn-message that a colleague sent

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that …