The importance of cognitive dissonance with architects
Cognitive dissonance in psychology is the mental stress (discomfort) experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values; when performing an action that contradicts one of those beliefs, ideas, or values; or when confronted with new information that contradicts one of the beliefs, ideas, and values. As such it … Continue reading The importance of cognitive dissonance with architects →



