Aggregated enterprise architecture wisdom
Retailers have long used fragrances to affect the customer in-store experience. See for example Air/Aroma.So perhaps we can use smell to alert consumers to dodgy websites? An artist and graphic designer, Leanne Wijnsma, has built what is basically…
Some people talk as if data protection and security must be fixed before May 2018 because of GDPR. Wrong. Data protection and security must be fixed now.Morrisons (2014)The High Court has just found Morrisons to be liable for a leak of employee data by…
Enterprise Modelling, is a key asset in managing the enterprise, its evolution and resilience.
I’m an analyst. It’s my job to formulate opinions on your product and company and provide that insight to my clients. Prior to joining Forrester, the impact analysts have on the industry was described to me this way: “I donR…
In April 2017, I completed a Wave report on content marketing platforms (CMPs) – specifically, Contently, Kapost, NewsCred, Opal, Percolate, ScribbleLive, Skyword, Spredfast, and Sprinklr – for B2C marketers. B2B marketers asked: What about us? Which p…
Every business is different. But for all their differences, leading digital companies have some things in common that separate them from the rest. Over the five plus years I’ve been researching digital business, my colleagues and I have developed a num…
Every business is different. But for all their differences, leading digital companies have some things in common that separate them from the rest. Over the five plus years I’ve been researching digital business, my colleagues and I have developed a num…
In the age of the customer, consumers have more information, more choices, more access, and more power. But they don’t have more time. That’s why the companies that attract, win and retain customers focus on delivering the tenets of great e…
The Australia Customer Experience Index (CX Index™) data for 2017 is in, and there’s bad news: CX quality in Australia has worsened and there are no true leaders. This isn’t Forrester’s opinion — it’s how 9,000 Australian customers graded their recent …
Australian wealth management firms face a host of challenges in 2018. Greater regulatory uncertainty, tightening profit margins, increasingly empowered customers, and disruptive entrants into the sector are putting digital wealth management leaders on …
When a breach is announced most security & risk pros are not too surprised. Yet Uber found a way to make the industry raise our collective eyebrows when it was discovered that Uber not only suffered a breach in late 2016 and failed to notify affect…
The new Forrester Wave™: Continuous Integration Tools, Q3 2017 for application development and delivery (AD&D) professionals is now live! Forrester survey data indicates most developers (67% of 2,000 developers surveyed) use CI tools as part of the…