Digital advertising and marketing under the GDPR: A question of How, not If.

The May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But often, …

New Security Architecture Practitioner’s Initiative

Organization leaders know they need cybersecurity, but 2017 has driven that point home with special force. Intelligence Agencies have shown that even the most secure targets are vulnerable, and the rapid proliferation of ransomware has demonstrated that damage can be crippling and come without warning.

The Security Architecture Practitioner’s Initiative is a joint effort of The Open Group Security Forum (a global thought leader in Enterprise Architecture) and The SABSA Institute (a global thought leader in Security Architecture) to articulate in a clear, approachable way the characteristics of a highly-qualified Security Architect.

The success of our economy depends on companies we do not really understand

Let me paraphrase here The World Depends on Technology No One Understands.
The premise: “Samuel Arbesman, a complexity scientist and writer, who published Overcomplicated: Technology at the Limits of Comprehension.”
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Consumer Good Unclear in CVS/Aetna Merger

CVS and Aetna have formalized a merger agreement with CVS set to acquire Aetna for roughly $69 Billion dollars. In deals of this nature, approval hinges on one thing: consumer good. The Department of Justice evaluates mergers of this magnitude to ensur…

Consumer Good Unclear in CVS/Aetna Merger

CVS and Aetna have formalized a merger agreement with CVS set to acquire Aetna for roughly $69 Billion dollars. In deals of this nature, approval hinges on one thing: consumer good. The Department of Justice evaluates mergers of this magnitude to ensur…

The Power Of Our Brand Energy Framework, Now In Your Hands

A FOND FAREWELL TO BRAND MANAGEMENT (AS WE KNEW IT) It is apparent to marketers who’ve chosen to look with a critical eye that the old-school, text book, command-and-control branding is headed the way of the dodo bird. The idea of managers contro…