Enterprise Architecture politics and their roots

Thinking in many Enterprises is tactical at best. Firefighting would better express the fact. This is a main source of politics in the enterprise, since stakeholders would often  question the resources allocation to the EA effort.The EA thinking …

Categories Uncategorized

An Actionable Common Approach to Federal Enterprise Architecture

The recent “Common Approach to Federal Enterprise Architecture” (US Executive Office of the President, May 2 2012) is extremely timely and well-organized guidance for the Federal IT investment and deployment community, as useful for Federal Departments and Agencies as it is for their stakeholders and integration partners. The guidance not only helps IT Program Planners and Managers, but also informs and prepares constituents who may be the beneficiaries or otherwise impacted by the investment. The FEA Common Approach extends from and builds on the rapidly-maturing Federal Enterprise Architecture Framework (FEAF) and its associated artifacts and standards, already included to a large degree in the annual Federal Portfolio and Investment Management processes – for example the OMB’s Exhibit 300 (i.e. Business Case justification for IT investments).

A very interesting element of this Approach includes the very necessary guidance for actually using an Enterprise Architecture (EA) and/or its collateral – good guidance for any organization charged with maintaining a broad portfolio of IT investments. The associated FEA Reference Models (i.e. the BRM, DRM, TRM, etc.) are very helpful frameworks for organizing, understanding, communicating and standardizing across agencies with respect to vocabularies, architecture patterns and technology standards. Determining when, how and to what level of detail to include these reference models in the typically long-running Federal IT acquisition cycles wasn’t always clear, however, particularly during the first interactions of a Program’s technical and functional leadership with the Mission owners and investment planners. This typically occurs as an agency begins the process of describing its strategy and business case for allocation of new Federal funding, reacting to things like new legislation or policy, real or anticipated mission challenges, or straightforward ROI opportunities (for example the introduction of new technologies that deliver significant cost-savings).

The early artifacts (i.e. Resource Allocation Plans, Acquisition Plans, Exhibit 300’s or other Business Case materials, etc.) of the intersection between Mission owners, IT and Program Managers are far easier to understand and discuss, when the overlay of an evolved, actionable Enterprise Architecture (such as the FEA) is applied.  “Actionable” is the key word – too many Public Service entity EA’s (including the FEA) have for too long been used simply as a very highly-abstracted standards reference, duly maintained and nominally-enforced by an Enterprise or System Architect’s office.

Refreshing elements of this recent FEA Common Approach include one of the first Federally-documented acknowledgements of the “Solution Architect” (the “Problem-Solving” role). This role collaborates with the Enterprise, System and Business Architecture communities primarily on completing actual “EA Roadmap” documents. These are roadmaps grounded in real cost, technical and functional details that are fully aligned with both contextual expectations (for example the new “Digital Government Strategy” and its required roadmap deliverables – and the rapidly increasing complexities of today’s more portable and transparent IT solutions.  We also expect some very critical synergies to develop in early IT investment cycles between this new breed of “Federal Enterprise Solution Architect” and the first waves of the newly-formal “Federal IT Program Manager” roles operating under more standardized “critical competency” expectations (including EA), likely already to be seriously influencing the quality annual CPIC (Capital Planning and Investment Control) processes. 

Our Oracle Enterprise Strategy Team (EST) and associated Oracle Enterprise Architecture (OEA) practices are already engaged in promoting and leveraging the visibility of Enterprise Architecture as a key contributor to early IT investment validation, and we look forward in particular to seeing the real, citizen-centric benefits of this FEA Common Approach in particular surface across the entire Public Service CPIC domain – Federal, State, Local, Tribal and otherwise. Read more Enterprise Architecture blog posts for additional EA insight!

Link Collection — July 1, 2012

  • Let Your Ideas Go – Nilofer Merchant – Harvard Business Review

    “Now, I wasn’t always a believer in openness. I once ran right over other people, because I wanted to be “right” more than I wanted to build an idea that became real in the marketplace. And I personally liked being in charge and controlling and telling other people what to do. I came up through business with the old mentality. In my 20s, I ran a 200M unit at a Fortune 500 company. I remember one particular time when I was locked in a death match with a colleague over whose idea would win. I kept my idea in a closed fist, and fought tooth and nail to both prove it was best and I was the best. I won. The board adopted my plan.

    And yet ultimately I lost. I was fired a month later because the team didn’t trust me. I also lost my best friend with whom I had once run a marathon. It was a spectacular failure that helped me move past the industrial era thinking I was trained in.

    I started to understand, for any idea to win, I had to let them go, I had to let other people in. After now another 12 years of working through different approaches, I’ve come to a new understanding. It is this: the future is not created; the future is co-created. Whenever we want something bigger, and better, and faster, we need to be able to let go of a tight grip and open up.

    Openness is powerful, even catalytic…”

    tags: ideas openness

Posted from Diigo. The rest of my favorite links are here.

Related posts:

  1. Link Collection — March 18, 2012
  2. Link Collection — April 22, 2012

July 2012 Events

Event Dates Location Booking
Business Analysis / Big Data Forum 5 July 2012West London (Hammersmith) via Unicom
Assessing Intelligence 9 July 2012 Central London via SCiO

Something to think about

Morpheus: The Matrix is a system, Neo. That system is our enemy. But when you’re inside, you look around, what do you see? Businessmen, teachers, lawyers, carpenters. The very minds of the people we are trying to save. But until we do, these people are still a part of that system and that makes them […]

Data Gravity as Cloud Consideration – Input Output

This week on Active Information I wrote about Dave McCrory’s newly published Data Gravity formula. If you are unfamiliar with Data Gravity:

McCrory’s premise is that as your data migrates to the cloud, say through the use of a CRM application, it will pull related, satellite applications and services into the cloud. As those satellite applications and services produce and consume additional data, your data mass grows, increasing the gravitational pull, which migrates more applications and services to the cloud, and the cycle continues.

For the formula, and how I see it applied, check out the post: Data Gravity as Cloud Consideration – Input Output.
Related posts:

  1. Big Data, ambiguity & the new era of Data R&D – active information
  2. Active Information: Data Scientists, Moneyball, Competitive Analytics & Big Data Definition
  3. Active Information: Big Data from left field; Big Data Rx

Five gamification ideas to better engage your audience

Can you captivate your audience?
(photo credit: apogee photography)

Gamification has been all the hype for me in the past months, as it got prominently mentioned in several of the classes I took.  Are there anything valuable one can take from it after digging past the marketing hype?  My classmates and I worked together over the past few months to formulate five recommendations for a financial firm, on how it could use gamification to better engage its customers in the use of its financial planning tools.  The company loved our recommendations, and we felt that the same recommendations can be applied in many different settings.  So here they are for you to try in your own settings.

#1 Focus on the first minute

The first minute a new user interacts with the tool is extremely important, as it decides if the user will continue using the tool or if he will go somewhere else. The firm thus needs a clear idea of what it wants new users to experience during that first minute.  In the first minute, the user should not experience long, boring instructions.  He should not experience painful registration processes, or hard-to-understand terms and conditions.  Instead, he should experience the core experience of the tool.  If the core experience is fun and interactivity, he should experience it.  If the core experience is easing his financial planning tasks, he should experience it.

The challenge for delivering the experience is that there are no definite points on the firm’s website where users will enter. Users can come in through the company’s main webpage, or to the planning tools’ landing page, or even directly to one of the planning tools. How then can the firm deliver consistent first minute experience to first time users? One idea is to have a prominent button on all webpages that will take first time users to a starter page. Another idea is to focus on the navigation menu on the side or top, since it shows up on all webpages.

As part of the first minute experience, the website can ask meaningful questions to help users navigate the sea of content available. One possible question is “What are you planning to save for?” and the choices can be “Buying a car”, “Getting married”, “Buying a house”, “Children’s education”, “Retirement”, etc. Based on the user’s choice, he can be taken to content that is most relevant to what he is trying to accomplish. These questions can be asked proactively (e.g. via a pop-up questionnaire) or passively (e.g. as a section of text on a webpage). 

#2: Leverage on users’ current concerns

We interviewed 25 users on their financial planning priorities, and many of them were more concerned with near term goals like “buying a car” or “getting married” than they are with long term goals of retirement planning. These life-stage events present precious windows of opportunity that can be leveraged to deepen users’ engagement with the tool. Minimally, users will grow more familiar with the tool’s user interface. More importantly, relevant user information (e.g. amount to save each month) can be collected, which increase the chances of them coming back in the future for other related financial planning tasks.

Games implement this idea through “Challenges and Quests”, like FourSquare’s badges and Farmville’s ribbons. Through challenges and quests, users are focused on smaller and more immediate tasks, and they might use the system for tasks even though they are not interested in the system (yet…). 

#3: Provide feedback using a progress bar

Business networking site LinkedIn has a visual indicator telling users how complete their professional profile is. If a user only provided his education information, his profile might be tagged as “20% complete”. If he has included his work experience, it might be “50% complete”. This progress bar is very helpful in helping users know how complete their profiles are, and it taps on inherent motivations in humans to complete tasks.

The tool can take on similar concept: tag users as “20% complete” if he provides his monthly savings goal, “50% complete” if he adds his current assets, and so on.

LinkedIn also frames this concept using a different idea. It includes an “Improve your profile” button on users’ profile pages, and when users click on the button, it shows a number of “To-dos” that users can do to improve their profiles, highlighting the first to-do task. This is an excellent way of focusing users to the next bite-size task they can focus on to improve their profiles. 

#4: Give more free rewards, more often

It is very hard to motivate people to plan for something that will only happen 40 years later. It is said that people spend more time planning for their vacations than they do for retirement, and it is not hard to believe that, because 40 years is a very long time! It is also very easy for other tasks to take precedence since in comparison; all other tasks are more urgent.

One way around this challenge is to help users break down their long financial planning journey into “levels”, and reward users each time they attain a new level.  Thus the concept “more rewards, more often”.  For example, a user might promote into the next level when he has setup an investment plan, or if he has re-balanced his portfolio at least once in the past year.

The reward can be monetary, based on the firm’s estimation of the lifetime value of such a customer.  But there are also many other “free” rewards. The book “Gamification by Design” laid out four categories of rewards strung together by the acronym “SAPS”. Figure 1 lists the four categories along with some examples.

Reward Category

Examples

Status

Badges, Levels

Access

Lunch with CEO or celebrity, Access to the firm’s clubs, Priority queue at banks

Power

Moderator on a forum, more say in what new features to include in the tool

Stuff

Freebies

Figure 1 Four Categories of Rewards

#5: Define an engagement score

How can the firm know the impact of its gamification efforts unless it measures it? An engagement score should measure more than just the conventional page views or number of unique visitors. It should also measure how much time users spend on the website, how often they return to it, if they have registered accounts, etc. A good way to create the engagement score is to think along five dimensions: recency, frequency, duration, virality and ratings (detailed in the book “Gamification by design”).

With a good engagement score, the firm can measure where it is at before it implements gamification, and later have a clear way to assess the effectiveness of the gamification efforts. In addition, the score will also be useful for incremental calibrations, as the firm experiments with tweaks in its engagement efforts.

References

[1] Gamification by Design, “Implementing Game Mechanics in Web and Mobile Apps” By Gabe Zichermann, Christopher Cunningham
[2] Lee, H., Schlossberg, E., Seelhof, M., Teo, K. S., & Wong, M. F. (2012). Fidelity Engagement and Gamification. MIT.

One of my classmates who worked on this project also wrote about the project on his blog, check out his article “Are You Game?“.

Five gamification ideas to better engage your audience

Can you captivate your audience?
(photo credit: apogee photography)

Gamification has been all the hype for me in the past months, as it got prominently mentioned in several of the classes I took.  Are there anything valuable one can take from it after digging past the marketing hype?  My classmates and I worked together over the past few months to formulate five recommendations for a financial firm, on how it could use gamification to better engage its customers in the use of its financial planning tools.  The company loved our recommendations, and we felt that the same recommendations can be applied in many different settings.  So here they are for you to try in your own settings.

#1 Focus on the first minute

The first minute a new user interacts with the tool is extremely important, as it decides if the user will continue using the tool or if he will go somewhere else. The firm thus needs a clear idea of what it wants new users to experience during that first minute.  In the first minute, the user should not experience long, boring instructions.  He should not experience painful registration processes, or hard-to-understand terms and conditions.  Instead, he should experience the core experience of the tool.  If the core experience is fun and interactivity, he should experience it.  If the core experience is easing his financial planning tasks, he should experience it.

The challenge for delivering the experience is that there are no definite points on the firm’s website where users will enter. Users can come in through the company’s main webpage, or to the planning tools’ landing page, or even directly to one of the planning tools. How then can the firm deliver consistent first minute experience to first time users? One idea is to have a prominent button on all webpages that will take first time users to a starter page. Another idea is to focus on the navigation menu on the side or top, since it shows up on all webpages.

As part of the first minute experience, the website can ask meaningful questions to help users navigate the sea of content available. One possible question is “What are you planning to save for?” and the choices can be “Buying a car”, “Getting married”, “Buying a house”, “Children’s education”, “Retirement”, etc. Based on the user’s choice, he can be taken to content that is most relevant to what he is trying to accomplish. These questions can be asked proactively (e.g. via a pop-up questionnaire) or passively (e.g. as a section of text on a webpage). 

#2: Leverage on users’ current concerns

We interviewed 25 users on their financial planning priorities, and many of them were more concerned with near term goals like “buying a car” or “getting married” than they are with long term goals of retirement planning. These life-stage events present precious windows of opportunity that can be leveraged to deepen users’ engagement with the tool. Minimally, users will grow more familiar with the tool’s user interface. More importantly, relevant user information (e.g. amount to save each month) can be collected, which increase the chances of them coming back in the future for other related financial planning tasks.

Games implement this idea through “Challenges and Quests”, like FourSquare’s badges and Farmville’s ribbons. Through challenges and quests, users are focused on smaller and more immediate tasks, and they might use the system for tasks even though they are not interested in the system (yet…). 

#3: Provide feedback using a progress bar

Business networking site LinkedIn has a visual indicator telling users how complete their professional profile is. If a user only provided his education information, his profile might be tagged as “20% complete”. If he has included his work experience, it might be “50% complete”. This progress bar is very helpful in helping users know how complete their profiles are, and it taps on inherent motivations in humans to complete tasks.

The tool can take on similar concept: tag users as “20% complete” if he provides his monthly savings goal, “50% complete” if he adds his current assets, and so on.

LinkedIn also frames this concept using a different idea. It includes an “Improve your profile” button on users’ profile pages, and when users click on the button, it shows a number of “To-dos” that users can do to improve their profiles, highlighting the first to-do task. This is an excellent way of focusing users to the next bite-size task they can focus on to improve their profiles. 

#4: Give more free rewards, more often

It is very hard to motivate people to plan for something that will only happen 40 years later. It is said that people spend more time planning for their vacations than they do for retirement, and it is not hard to believe that, because 40 years is a very long time! It is also very easy for other tasks to take precedence since in comparison; all other tasks are more urgent.

One way around this challenge is to help users break down their long financial planning journey into “levels”, and reward users each time they attain a new level.  Thus the concept “more rewards, more often”.  For example, a user might promote into the next level when he has setup an investment plan, or if he has re-balanced his portfolio at least once in the past year.

The reward can be monetary, based on the firm’s estimation of the lifetime value of such a customer.  But there are also many other “free” rewards. The book “Gamification by Design” laid out four categories of rewards strung together by the acronym “SAPS”. Figure 1 lists the four categories along with some examples.

Reward Category

Examples

Status

Badges, Levels

Access

Lunch with CEO or celebrity, Access to the firm’s clubs, Priority queue at banks

Power

Moderator on a forum, more say in what new features to include in the tool

Stuff

Freebies

Figure 1 Four Categories of Rewards

#5: Define an engagement score

How can the firm know the impact of its gamification efforts unless it measures it? An engagement score should measure more than just the conventional page views or number of unique visitors. It should also measure how much time users spend on the website, how often they return to it, if they have registered accounts, etc. A good way to create the engagement score is to think along five dimensions: recency, frequency, duration, virality and ratings (detailed in the book “Gamification by design”).

With a good engagement score, the firm can measure where it is at before it implements gamification, and later have a clear way to assess the effectiveness of the gamification efforts. In addition, the score will also be useful for incremental calibrations, as the firm experiments with tweaks in its engagement efforts.

References

[1] Gamification by Design, “Implementing Game Mechanics in Web and Mobile Apps” By Gabe Zichermann, Christopher Cunningham
[2] Lee, H., Schlossberg, E., Seelhof, M., Teo, K. S., & Wong, M. F. (2012). Fidelity Engagement and Gamification. MIT.

One of my classmates who worked on this project also wrote about the project on his blog, check out his article “Are You Game?“.