European Tech Market Will Continue To Grow Slowly At Around 2% in Euros

Forrester’s European tech market forecast for 2017 and 2018 has just been published (see “European Tech Market Outlook For 2017 To 2018”). We project that growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will hold steady at 1.6% in 2017, and increase to 2.2% in 2018. […]

Road Trippin’

I took a trip this past weekend and realized that part of my travel was a good reminder of how to think of the overall customer journey. So I thought I’d take the time to tell you all one example I had from this weekend as a consumer out in the wild. My fiance and […]

Move Big Data To The Public Cloud With An Insight PaaS

In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow […]

New Enterprise “Cloud” Integration Approach in Banking

While all four maturing digital trends – Mobile, Cloud, Delivery Optimization, Process Optimization — are interconnected, Cloud appears to be the one to make the technology c-suite (CISO, CTO and CDO) most nervous. But the potential upside of Cloud adoption brings tremendous synergy in operating costs and also helps propel innovation.

Brand 2020: A Manifesto In Three Acts – Act I. Crisis

THE MANIFESTO Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about how the work […]

The Battle For Talent

In last week’s episode of Forrester’s What It Means podcast, Marc Cecere and Jeffrey Hammond discuss today’s real and potentially dangerous gaps in talent — and how companies are making fundamental changes to strengthen their position in the market. Podcast Transcript Victor Milligan: Hi, I’m Victor Milligan. Jennifer Isabella: And I’m Jennifer Isabella. Victor Milligan: Your co-hosts for Forrester’s podcast What It […]

Form Follows Function on SPaMCast 454

I’m back for another appearance on Tom Cagley’s Software Process and Measurement (SPaMCast) podcast. This week’s episode, number 454, begins with Tom talking about iteration planning. Jeremy Berriault comes next with a segment on QA team leads and I bat cleanup with a Form Follows Function installment based on my post “Trash or Treasure – […]