Aggregated enterprise architecture wisdom
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If your Business Architecture framework does not return results follow this
The most recent large attempt to model a system took place in software with Object Oriented (OO) methodologies. Unfortunately UML, the ultima…
This week, Google announced the acquisition of key HTC assets. This will give them some of the hardware technology expertise, the design skills and the experience in smartphone retail distribution they badly need. Due to Android’s massive fragmentation, Google needs to control the distribution of its services, to reduce its traffic acquisition costs and to […]
This Year’s Winning EA Initiatives, Brought To You By Forrester And Infoworld, Drive The Customer-Obsessed Digital Business Any enterprise architects worth their salt can tell you how strategic enterprise architecture is, but the fact is that most EA programs struggle. The problem? Getting the enterprise to act strategically in the face of the need for […]
As will be no surprise to advertising industry watchers, the duopoly of Google and Facebook once again demonstrated its dominance of the ad market following the release of their Q2 2017 earnings results. According to Forrester’s just launched Digital Marketing Tracker report, Google and Facebook accounted for 74% of both ad revenue and growth among […]
If you’ve ever encountered virtual or augmented reality in the business world it was likely at an event or tradeshow where a company had an AR/VR demo at their booth to draw in “traffic.” While this is certainly a valid marketing use case, it’s not all this technology has to offer B2B marketers. Although related, […]
I hope that nobody in your organization needs convincing that you should join us at the B2B Marketing Forum in Austin, Texas, this year (October 5 and 6, 2017). We have an incredible agenda with a fantastic lineup of inspirational speakers. What’s unique is that we’ve designed the agenda to help B2B marketing leaders succeed at […]
Do you currently have someone in your organization who fits this job description? If not, then it’s time you do. In the past year, we’ve seen a spike in inquiries on the topic of product managers, primarily from brands that are considering embedding this role into their organization for the first time. Why now? The […]
Fresh off a successful event in Washington, DC last week, we’re gearing up for Forrester’s Privacy & Security Forum Europe in London on 5-6 October. Forrester is gathering experts in cybersecurity, privacy, customer experience, regulatory compliance, identity management, personalization, blockchain, and a range of related topics. Together, Forrester analysts and leaders from firms like ABN […]
I am very excited to announce the new version of Enterprise Studio and an all new Web Portal. This release includes many new capabilities making our software suite more powerful than ever. Next to our excellent modeling, repository and anal…
On October 6, 2014, Flipkart launched Big Billion Day, an event that occurs within India’s festive season — a holiday period that accounts for 40% of the total sales of key brands in India. Now in its fourth year, Big Billion Day has expanded from a one-day event to five days. In 2014, Snapdeal launched […]
Why is journey analytics such a hot topic? Because it can help firms move the needle on customer obsession. That’s why after months of research — including in-depth briefings, demos, and customer references — we’re excited to announce the release of not one but two Forrester Wave’s focused on customer journey analytics platforms! Customer journey […]
Today there is no proper method to model your enterprise, no matter what they say. We haven’t seen so far in the public domain models that illustrate the architecture of an enterprise so that you can understand what you would get as EA.
Moreover,…