CXEurope 2017: Introducing the Values Based Customer

More than 5 years ago Forrester introduced the Age of Customer as a new 15 to 20 years era which saw the increasing customer empowerment in front of brands and companies. For companies, the first step in this era turned into improving the customer experience and the customer journey through an omnichannel strategy,  identifying the […]

2018: The Year Of Enterprise DevOps

Earlier in the year, we declared 2017 to be the year of DevOps and I am pleased to say, “we were right!!” With our data confirming that 50% of organizations are implementing DevOps, DevOps has reached “Escape Velocity”[1]. The questions and discussions with clients have shifted from “What is DevOps?” to “How do I implement […]

Why Bother with a Conceptual Reference Model?

Think about the challenge interpreters at the United Nations undertake. First, they need to understand the concepts being communicated. Next, they translate the concepts for people who speak different languages — without coloring the information with their own perspectives. These interpreters use an “internal resource” that maps terms and concepts. In the business technology world, Read more

Digital Transformation at Amsterdam’s Schiphol Airport: A Conversation with Aaldert Hofman

Global air travel is growing at exponential rates. According to the International Air Transport Association (IATA), air travel is expected to double by 2035, growing from 3.8 billion travels in 2016 to 7.2 billion.

Schiphol Airport in Amsterdam is already feeling the effects of this growth. According to Aaldert Hofman, Lead Enterprise Architect for the Schiphol Group, the airport has been working to accommodate this trend through digital transformation, using a strategy of “bytes not bricks” to better manage crowds, accommodate airline schedules and provide a better passenger experience.

The US Banking Customer Experience Index, 2017

In this year’s Customer Experience Index, Forrester ranked and measured CX quality of 28 US direct and traditional retail banks brands. The research is based on Forrester’s CX Index methodology, which measures how well a brand’s CX strengthens the loyalty of its customers. After analyzing the new data, we found that two stalwarts of CX […]

The Future of Enterprise Architecture Training – invitation to respond to a survey

I am passionate about Enterprise Architecture, and that means that I care very deeply about the way in which architects learn their trade. I am constantly seeking better ways to explain what EA is all about and help individuals or teams to develop their EA capabilities. One exciting innovation is the approach that I’ve developed…

Basic Infrastructure Automation is a No-Brainer – Why Aren’t You Doing It?

Everyone knows they need to automate. That is not a thought-provoking statement. In fact, when we ask infrastructure decision leaders their top priorities, automation shows up at #3, just behind consolidation and implementing operations analytics. However, when we dig deeper with clients, we find hesitation. I would break their concerns into three broad camps: Some […]